Bethany Mousseau JoAnne Anderson Amy Terai
Momentum Media PR Stanley, a brand of PMI Filson
(781) 801-9663 (206) 441-1400 (206) 624-3767
email@example.com Joanne.firstname.lastname@example.org Amy.Terai@filson.com
SEATTLE, WA (January 10, 2013) â€“ In honor of its 100th anniversary, legendary outdoor food and beverage brand, STANLEY, a brand of PMI, announces today the release of a limited edition 100th Anniversary Bottle and Shoulder Sling. In partnership with Filson, the iconic outfitter for the outdoor enthusiast for over 115 years, this commemorative product represents what these two legendary companies are celebrated for - functional design, renowned durability, and rich heritage.
â€œWe have talked about collaborating with Filson for some time â€“ both of us being iconic, Seattle-based brands â€“ and the timing of Stanley's 100th anniversary presented an opportunity that was simply too perfect to pass up,â€ explains Mike Bross, Executive Vice President of PMI and the Stanley brand. â€œFrom quality craftsmanship and iconic histories, the partnership between Filson and Stanley is a natural fit.â€
For generations, people have made these two Seattle-based, century-old brands a part of their daily lives. Both STANLEY and Filson have collected numerous stories throughout their histories of the emotional bonds and intimate connections that their consumer shares with the brand.
â€œSTANLEY and Filson are like-minded companies that share the same product expectations; high quality, durability, functionality, and heritage.â€ Says Filson's Vice President of Direct Sales, Harold Egler. â€œThis limited edition piece brings together the best qualities of what both have to offer.â€
The Stanley 1.1qt Vacuum Bottle features:
âž¢Vacuum insulated: Keeps hot/cold 24 hours
âž¢Durable double-wall stainless steel construction
âž¢Insulated vintage lid doubles as an 8 ounce cup
âž¢Recessed 100th Anniversary metal badge
âž¢Vintage 1944 hammertone finish
The Filson Shoulder Sling features:
âž¢Tin Cloth and Genuine Bridle Leather â€“ the toughness of legends
âž¢Adjustable shoulder straps
âž¢Flannel-lined slip pocket
Available for a limited time, beginning January 2013, the 100th Anniversary Vacuum Bottle and Shoulder Sling can be found at fine outdoor and specialty retailers nationwide and online at www.stanley-pmi.com and www.filson.com. MSRP: $175.
Invented by William Stanley on September 2, 1913 (official patent date), the all steel vacuum bottle revolutionized the way people enjoyed food and beverage. Since then, the STANLEY brand has been delivering superior food and beverage gear for rugged, active lifestyles and remains dedicated to this simple promise: buy STANLEY products, get quality gear. Built for LifeÂ®. Learn more, visit www.stanley-pmi.com.
Founded in 1983, by Rob Harris, PMI manufactures, markets, and designs innovative food and beverage solutions for busy lifestyles across the globe. PMI's two most recognizable brands, StanleyÂ® and AladdinÂ®, are both nearly 100 years old. Guided by principles of sustainability, community and integrity, PMI has extended these beloved brands into the future while remaining rooted in their past. Headquartered in Seattle, WA, PMI has offices in Shanghai, Amsterdam and Manila and ownership in PMI Joinease manufacturing in China. It currently distributes its products in over 50 countries worldwide.
FilsonÂ® was founded in Seattle in 1897 as a workwear supplier who delivered well-made product with purpose. Evolving into a leading outfitter for the outdoor enthusiast, the 115+ year legacy is built to last and committed to high quality, durability, functionality, and innovation. The brand's tough yet comfortable outdoor clothing is a favorite among hunters and fishermen, engineers and explorers, mariners and miners, and anyone who has a passion for the outdoors. Renowned for proprietary fabrics such as heavyweight Tin Cloth, warm, rugged Mackinaw Wool and Bridle Leather, Filson's quality apparel, luggage and accessories have made it a brand that spans many generations. The Company's headquarters, factory and FilsonÂ® flagship retail store are located in Seattle, Washington.