Stanley and Filson Partner to Create Commemorative Product - SNEWS

Stanley and Filson Partner to Create Commemorative Product

In honor of its 100th anniversary, legendary food and beverage brand, Stanley, a brand of PMI, announces today the release of a limited edition 100th Anniversary Bottle and Shoulder Sling.
Author:
Updated:
Original:

Media Contacts:

Bethany Mousseau JoAnne Anderson Amy Terai
Momentum Media PR Stanley, a brand of PMI Filson
(781) 801-9663 (206) 441-1400 (206) 624-3767
bethany@momentummediapr.com Joanne.anderson@pmi-worldwide.com Amy.Terai@filson.com



SEATTLE, WA (January 10, 2013) – In honor of its 100th anniversary, legendary outdoor food and beverage brand, STANLEY, a brand of PMI, announces today the release of a limited edition 100th Anniversary Bottle and Shoulder Sling. In partnership with Filson, the iconic outfitter for the outdoor enthusiast for over 115 years, this commemorative product represents what these two legendary companies are celebrated for - functional design, renowned durability, and rich heritage.

“We have talked about collaborating with Filson for some time – both of us being iconic, Seattle-based brands – and the timing of Stanley's 100th anniversary presented an opportunity that was simply too perfect to pass up,” explains Mike Bross, Executive Vice President of PMI and the Stanley brand. “From quality craftsmanship and iconic histories, the partnership between Filson and Stanley is a natural fit.”

For generations, people have made these two Seattle-based, century-old brands a part of their daily lives. Both STANLEY and Filson have collected numerous stories throughout their histories of the emotional bonds and intimate connections that their consumer shares with the brand.

“STANLEY and Filson are like-minded companies that share the same product expectations; high quality, durability, functionality, and heritage.” Says Filson's Vice President of Direct Sales, Harold Egler. “This limited edition piece brings together the best qualities of what both have to offer.”

The Stanley 1.1qt Vacuum Bottle features:
➢Vacuum insulated: Keeps hot/cold 24 hours
➢Durable double-wall stainless steel construction
➢Insulated vintage lid doubles as an 8 ounce cup
➢Recessed 100th Anniversary metal badge
➢Vintage 1944 hammertone finish

The Filson Shoulder Sling features:
➢Tin Cloth and Genuine Bridle Leather – the toughness of legends
➢Adjustable shoulder straps
➢Flannel-lined slip pocket


Available for a limited time, beginning January 2013, the 100th Anniversary Vacuum Bottle and Shoulder Sling can be found at fine outdoor and specialty retailers nationwide and online at www.stanley-pmi.com and www.filson.com. MSRP: $175.


About Stanley:
Invented by William Stanley on September 2, 1913 (official patent date), the all steel vacuum bottle revolutionized the way people enjoyed food and beverage. Since then, the STANLEY brand has been delivering superior food and beverage gear for rugged, active lifestyles and remains dedicated to this simple promise: buy STANLEY products, get quality gear. Built for Life®. Learn more, visit www.stanley-pmi.com.
About PMI:
Founded in 1983, by Rob Harris, PMI manufactures, markets, and designs innovative food and beverage solutions for busy lifestyles across the globe. PMI's two most recognizable brands, Stanley® and Aladdin®, are both nearly 100 years old. Guided by principles of sustainability, community and integrity, PMI has extended these beloved brands into the future while remaining rooted in their past. Headquartered in Seattle, WA, PMI has offices in Shanghai, Amsterdam and Manila and ownership in PMI Joinease manufacturing in China. It currently distributes its products in over 50 countries worldwide.

About Filson®:
Filson® was founded in Seattle in 1897 as a workwear supplier who delivered well-made product with purpose. Evolving into a leading outfitter for the outdoor enthusiast, the 115+ year legacy is built to last and committed to high quality, durability, functionality, and innovation. The brand's tough yet comfortable outdoor clothing is a favorite among hunters and fishermen, engineers and explorers, mariners and miners, and anyone who has a passion for the outdoors. Renowned for proprietary fabrics such as heavyweight Tin Cloth, warm, rugged Mackinaw Wool and Bridle Leather, Filson's quality apparel, luggage and accessories have made it a brand that spans many generations. The Company's headquarters, factory and Filson® flagship retail store are located in Seattle, Washington.

Related

Raise a Glass as STANLEY, a brand of PMI, Celebrates 100 Years

SEATTLE, WA – STANLEY, a brand of PMI, invites attendees of the 2013 Winter Market Outdoor Retailer Show to join them in a toast to commemorate their 100th anniversary. On Thursday, January 24, 2013 (day two), show attendees will meet at and around the STANLEY booth (21001) for ...read more

Pacific Market International, Parent Company of the Stanley brand, Commemorates 30 Years

Pacific Market International (PMI), parent company of iconic Stanley®, Aladdin®, and Migo® food and beverage container brands, recognizes 30 years of business this year through a series of celebrations honoring the people and culture that have fueled PMI’s success these past ...read more

STANLEY Launches New Thermalware Category Initiative to Retailers

(SEATTLE, WA) - At next week's 2012 Winter Market Outdoor Retailer Show, STANLEY, a brand of PMI, plans to unveil a new retailer campaign, Thermalware 101. This campaign is designed to educate buyers about Thermalware, its importance as a new category, and its relevancy for ...read more

Stanley, a brand of PMI, Celebrates Milestone 100th Anniversary

SEATTLE, WA – STANLEY, a brand of PMI, announces today the release of two limited edition anniversary products in honor of its upcoming 100th anniversary. To celebrate this monumental year, STANLEY, the brand that has fueled outdoor adventures since 1913, took inspiration from ...read more

Stanley eCycle Exchange Now Accepting All Reusable Bottles

SEATTLE, WA – November 17, 2009 – Due to renewed concern over Bisphenol-A (BPA) in reusable containers this past fall, PMI, owner of iconic reusable food and beverage brand Stanley, announces today that their Stanley eCycle Exchange will be accepting ALL reusable containers at OR ...read more

Stanley One-Handed Water Bottle Revolutionizes Stainless Hydration

Stanley, a brand of PMI introduces a breakthrough in stainless hydration with the launch of their Nineteen13 One-Handed H20 stainless steel water bottle at the Outdoor Retailer Trade Show Winter Market in Salt Lake City, UT. This stainless steel water bottle is the first of its ...read more

Introducing: The Stanley Limited Edition Bottle

For the first time ever, Stanley® will offer a Limited Edition Bottle. Designed to have the look and feel of the vintage Stanley products, the Stanley Limited Edition Bottle has vintage body styling, a heritage green color and even a stylized logo badge. It also comes in a gift ...read more

STANLEY Built for Life® Tour Takes to the Road, Heroes

Media Contacts:Bethany MousseauMomentum Media PR781.801.9663bethany@momentummediapr.comErin ForestPMI206.441.1400erin.forest@pmi-worldwide.com STANLEY Built for Life® Tour Takes to the Road to Find and Honor Unsung Heroes Across the NationFueling outdoor adventures since 1913, ...read more

STANLEY, a brand of PMI, Sponsors 2010 US Gran Prix of Cyclocross

Louisville, KY – Organizers of the Greenware® US Gran Prix of Cyclocross, (USGP) have announced today that Stanley, a brand of PMI, will once again return as a national sponsor of the US Gran Prix of Cyclocross (USGP). As part of their sponsorship, the brand that has fueled ...read more