Stanley, a brand of PMI, Celebrates Milestone 100th Anniversary - SNEWS

Stanley, a brand of PMI, Celebrates Milestone 100th Anniversary

Paying homage to the legendary stainless steel vacuum bottle that definite an American icon
Author:
Updated:
Original:

SEATTLE, WA – STANLEY, a brand of PMI, announces today the release of two limited edition anniversary products in honor of its upcoming 100th anniversary. To celebrate this monumental year, STANLEY, the brand that has fueled outdoor adventures since 1913, took inspiration from its early designs and unveils the new Stanley Limited Edition 100th Anniversary 1.1QT/1L and 1.4QT/1.3L bottles, available in time for the 2012 holiday season.

“It's such an honor to still be going strong 100 years after William Stanley Jr. invented the all steel vacuum bottle. What's even more special is the love people have for this iconic green bottle. This bottle represents the shared memories they've had throughout their lifetime. Often times it has outlived the very people they have shared those experiences with and it represents a memory they can still hold on to. This is what makes this anniversary so special. It's a celebration of those who lived and loved with the Stanley bottle at their side,” explains JoAnne Anderson, Senior Global Marketing Manager for PMI's Stanley brand.

For generations the STANLEY brand has been a part of the lives of millions, and throughout that time stories of the emotional bond people have with their STANLEY vacuum bottles continue to be collected and shared online at www.stanley-pmi.com/stories. From a 30-year-career veteran policeman who spent more nights with his “faithful STANLEY partner than with my wife” to a retired Army soldier who considers his STANLEY bottle “as important to me as my weapon”; STANLEY has become a best friend for many, a beloved heirloom for others, a weapon for some, and a lifesaver for many more.

These new commemorative bottles pay tribute to the original vintage product – from the recessed, signature 100th anniversary badge, to the brushed green finish taken directly from the beloved 1944 version – while retaining the performance features that make this brand so cherished.

Available for a limited time only, from November 2012 to December 2013, the new Stanley Limited Edition 100th Anniversary 1.1QT/1L and 1.4QT/1.3L bottles feature:
➢ Legendary vacuum insulation that keeps drinks hot or cold for 24 hours
➢ Double wall, 18/8 stainless steel construction that's guaranteed not to rust
➢ Insulated lid that doubles as a cup
➢ A lifetime guarantee
➢ MSRP: $38 and $42 (respectively)

They can be purchased at participating retailers nationwide including REI (www.rei.com) and online at www.stanley-pmi.com/ beginning November 2012.

Invented by William Stanley on September 2, 1913 (official patent date), the all steel vacuum bottle revolutionized the way people enjoyed food and beverage. Since then, the STANLEY brand has been delivering superior food and beverage gear for rugged, active lifestyles and remains dedicated to this simple promise: buy STANLEY products, get quality gear. Built for Life®. Learn more, visit www.stanley-pmi.com.
About PMI:
Founded in 1983, by Rob Harris, PMI manufactures, markets, and designs innovative food and beverage solutions for busy lifestyles across the globe. PMI's two most recognizable brands, Stanley® and Aladdin®, are both nearly 100 years old. Guided by principles of sustainability, community and integrity, PMI has extended these beloved brands into the future while remaining rooted in their past. Headquartered in Seattle, WA, PMI has offices in Shanghai, Amsterdam and Manila and ownership in PMI Joinease manufacturing in China. It currently distributes its products in over 50 countries worldwide.

Related

S_Classic_1.1qt_Boy_Man_Fishing_Lake_enhanced_LIC_U_JAJ_5781_exp041515

STANLEY, a brand of PMI, Celebrates 100th Anniversary By Paying It Forward, Bringing Wilderness Mentoring Experiences To Under-Resourced Teens

SEATTLE, WA (April 29, 2013) – In honor of its 100th Anniversary, STANLEY, a brand of PMI, proudly announces the launch of a six-week campaign centered around Father’s Day aimed at changing the lives of teens who struggle without adult role models. Working with Big City ...read more

Raise a Glass as STANLEY, a brand of PMI, Celebrates 100 Years

SEATTLE, WA – STANLEY, a brand of PMI, invites attendees of the 2013 Winter Market Outdoor Retailer Show to join them in a toast to commemorate their 100th anniversary. On Thursday, January 24, 2013 (day two), show attendees will meet at and around the STANLEY booth (21001) for ...read more

STANLEY, a Brand of PMI, Returns as Series Sponsor of the 2011 USGP

Louisville, KY -- Organizers of the US Gran Prix of Cyclocross, (USGP) are proud to announce that STANLEY, a brand of PMI, the iconic outdoor food and beverage brand that has fueled outdoor adventures since 1913, will be returning to the USGP as a series-wide sponsor for the ...read more

STANLEY_Marketing_Lockup_ Translucent background

Stanley, a Brand of PMI, Introduces New Line Of Adventure Coolers

SEATTLE, WA (July 11, 2013) – STANLEY, a brand of PMI, announces today the release of their new line of Adventure Coolers available in two sizes: 7 QT/6.6 L and 16 QT/ 15.1 L. Backed by a lifetime guarantee, these new coolers keep cold for 27 hours (7 QT) and 36 hours (16 QT) ...read more

STANLEY_Marketing_Lockup_ Translucent background

PMI Stanley Brand Names Campbell Sports ‘2014 Agency of the Year’

SEATTLE, WA (January 23, 2015) – At this winter’s Outdoor Retailer show, PMI named Campbell Sports STANLEY brand’s 2014 Agency of the Year. Servicing the Rockies region, Campbell Sports received the coveted GOLDEN STANLEY at the brand’s sales meeting to recognize their ...read more

PMI’s STANLEY Brand Expands Sales Team to Support Strong Growth

SEATTLE, WA (June 2, 2015) – As PMI’s Stanley brand continues to experience tremendous growth, the company is pleased to announce the addition of several new key hires on the sales team. With the addition of new team members, PMI has also assigned new responsibilities and roles ...read more

STANLEY_Marketing_Lockup_ Translucent background

PMI’s STANLEY Brand Brings their Legendary Thermal Performance and Durability to the Hydration Category

SEATTLE, WA – PMI’s STANLEY brand, who brought the world stainless steel vacuum insulation over 100 years ago, announces the introduction of a complete new line of vacuum insulated and single wall stainless steel water bottles. Responding to the growing consumer preference for ...read more

PMI’s STANLEY Brand Expands Cooler Line and Introduces New Insulated Jugs

SEATTLE, WA – For spring 2016, PMI’s STANLEY brand introduces two adventure-driven designs to the cooler and water jug categories. The 30-quart Adventure Cooler and Adventure Water Jug (1- and 2-gallon) balance durability and thermals with value, portability, and timeless design. ...read more

STANLEY Brand Celebrates #Stanleyness with New Integrated Marketing Campaign

SEATTLE, WA – This summer STANLEY, a brand of PMI, is celebrating fans of the brand with the introduction of #Stanleyness – an integrated marketing campaign that will come to life through a robust media plan starting this month with Outside Magazine. The #Stanleyness campaign ...read more