Stanley eCycle Exchange Now Accepting All Reusable Bottles

Stanley, a brand of PMI and Outdoor Retailer Winter Market 2010 extend the eCycle Exchange to collect aluminum in addition to polycarbonate and other plastic and metal reusable bottles.
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SEATTLE, WA – November 17, 2009 – Due to renewed concern over Bisphenol-A (BPA) in reusable containers this past fall, PMI, owner of iconic reusable food and beverage brand Stanley, announces today that their Stanley eCycle Exchange will be accepting ALL reusable containers at OR Winter Market this January.All reusables, regardless of whether or not they contain BPA and regardless of whether or not they are made from plastic or metal, will be collected and exchanged for a new Stanley mug or stainless steel water bottle.

 Originally designed as a way to raise awareness about the possibilities of recycling while helping our industry dispose of polycarbonate plastic bottles in an environmentally friendly way the Stanley eCycle Exchange has been overwhelmingly popular preventing approximately 3,000 bottles (70,000 lbs of polycarbonate material) from hitting landfills.Now collecting all reusables ranging from polycarbonate to aluminum, PMI expects this Winter’s Exchange to be one of their most successful yet.

“We know people are confused and we wanted to offer a solution everyone can easily understand.Collecting everything is a simple way to continue to provide a service to our industry, keep waste from hitting landfills and highlight the many benefits of reusing and recycling,” explains JoAnne Anderson, marketing manager for the Stanley brand.

The items collected will be sorted and taken to local Salt Lake City recyclers and turned into other goods such as car parts like dashboards and glove boxes.

The exchange is open to all show attendees.Individuals simply need to bring their reusable bottle to the show, drop it off at one of the collection locations, and in exchange they will get a new Stanley Recycled & Recyclable Mug or Stanley Stainless Steel Water Bottle (photo at right).Those who do not bring a mug can still receive a mug or water bottle by making a $10 donation to the Conservation Alliance.

Stanley eCycle Exchange collection stations will be at the Stanley Booth (Booth #21017) and the east entrance of the Salt Palace Convention Center (top of the escalators) throughout the duration of the show.Collection will also take place at the All Mountain Demo within the Stanley booth and on opening day, January 21 during 10am – 12noon in the Backcountry Village.Free coffee will be served at both locations.

About STANLEY®:

Since 1913 the STANLEY brand has been building durable rugged products that last.Passed down from generation to generation the STANLEY bottle is an icon.It has survived a 4,000 foot drop from a plane, been run over by a tractor, and even stopped a bullet.Now in its 97th year the innovation that sparked a revolution in vacuum insulation continues to grow.Today, the STANLEY brand delivers superior food and beverage gear for rugged, active lifestyles and is dedicated to this simple promise: buy STANLEY products, get quality gear.Built for life.

About PMI®:

PMI (Pacific Market International) manufactures, markets and designs innovative food and beverage solutions for busy lifestyles across the globe. PMI’s two most recognizable brands, Stanley® and Aladdin®, are both nearly 100 years old. Guided by principles of sustainability, community and integrity, PMI has extended these beloved brands into the future while remaining rooted in their past. Headquartered in Seattle, WA PMI has offices in Shanghai, London and Manila.

CONTACTS

JoAnne Anderson

PMI

Marketing Manager, STANLEY®, a brand of PMI

206-256-1270

joanne.anderson@pmi-worldwide.com

www.stanley-pmi.com

Alycia Cavadi

Momentum Media PR

Boulder: 617.875.5553

Boston: 617.262.5559

alycia@momentummediapr.com

Samantha Killgore

Momentum Media PR

303.981.7903

samantha@momentummediapr.com

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