Berkeley, Calif. (July 11, 2018) — A little bit sweet, a little bit spicy – what better way to fuel your most strenuous of activities than with a CHAi LATTe. This coffee shop classic is the newest addition to the ROCTANE product line – GU Energy Labs’ solution to fueling during high-intensity, long-duration activities.

This latest flavor provides athletes with an Energy Gel that delivers perfectly harmonized Chai flavors of warm ginger, sweet cinnamon and aromatic cloves and cardamom required a deep understanding of its flavor profile.

“Perfecting the CHAi LATTe flavor was part art and part science,” said Magda Boulet, VP of Research, Innovation & Development at GU Energy Labs. “Through taste-testing, in-depth research on Chai flavor history and plenty of trial and error, we’re excited to deliver this warm and spicy addition to our line of ROCTANE Energy Gels.”

Compared to original Energy Gels, the CHAi LATTe ROCTANE Energy Geldelivers more branched-chain amino acids that prevent mental fatigue and reduce muscle damage, beta-alanine to help buffer acidity levels in muscles to prevent soreness and reduce muscle fatigue, taurine to improve heart contractility and 35mg of caffeine to help improve focus and decrease perceived exertion.

CHAi LATTe ROCTANE Energy Gel, box of 24 MSRP $60.00

CHAi LATTe ROCTANE Energy Gel brings a coffee shop favorite to the trails in a portable and easy to digest form. The 100-calorie packets contain carbohydrates that use non-competing pathways to help maximize carbohydrate absorption and utilization while diminishing stomach distress.

For more information, or to purchase the new flavor, visit guenergy.com/chailatte. To learn how to incorporate this flavor into a nutrition plan for a race or training session, visit www.guenergy.com/nutrition-plan.


About GU Energy Labs

GU Energy Labs strives to help athletes to reach their highest potential with products that deliver the right nutrients, in the right amounts, at the right time. Developed in collaboration with Olympians and age groupers alike, the GU nutrition matrix of Hydration, Energy and Recovery products has helped countless athletes achieve their dreams since its inception in 1993. Headquartered in Berkeley, GU Energy Labs produces all of its Energy Gels onsite with just the right blend of heart and science. Recommit to becoming your best athletic self, learn more about GU products, and discover how nutrition planning can help you get there at www.guenergy.com.

Media Contact: 

Jade Eaton | Verde Brand Communications | jade@verdepr.com

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