GU Energy Labs is proud to sponsor 2019 North American IRONMAN® and IRONMAN® 70.3® events - SNEWS

GU Energy Labs is proud to sponsor 2019 North American IRONMAN® and IRONMAN® 70.3® events

GU Energy Labs will support each event with their line of Roctane Energy Gels
Publish date:

Berkeley, Calif. (March 20, 2019) GU Energy Labs will be the official energy gel sponsor of the 2019 North American IRONMAN and IRONMAN 70.3® events. GU Energy Labs will support each event with their line of Roctane Gels that are designed for long-duration and high-intensity activities that push athletes to their limits.

“Back in 1993, GU Energy Labs was founded in part to meet the specific demands placed on IRONMAN triathletes. Throughout the years, we’ve innovated our products as the needs of triathletes have evolved,” said Senior Sports Marketing Manager at GU Energy Labs, Celia Santi. “That’s why we thrilled to partner with IRONMAN to fuel triathletes during their swim, bike, and run and witness inspiring breakthrough performances!”

GU Energy Labs will participate in each North American event to support and fuel IRONMAN triathletes with Roctane Gels that are created for the most extreme efforts or long-duration activities. Roctane Energy gels provide a boosted supply of essential nutrients in a form that’s portable and easy to digest. These gels are packed with up to three times as much sodium to aid in hydration, and three times as many amino acids to help prevent muscle breakdown, as regular energy gels. They also include beta-alanine and taurine to buffer acidity levels and improve heart function.

For more information about IRONMAN and IRONMAN 70.3 events and to find race locations, visit For more information about GU Energy Labs Roctane Energy Gels, visit


About GU Energy Labs

GU Energy Labs strives to help athletes to reach their highest potential with products that deliver the right nutrients, in the right amounts, at the right time. Developed in collaboration with Olympians and age groupers alike, the GU nutrition matrix of Hydration, Energy and Recovery products has helped countless athletes achieve their dreams since its inception in 1993. Headquartered in Berkeley, GU Energy Labs produces all of its Energy Gels onsite with just the right blend of heart and science. Recommit to becoming your best athletic self, learn more about GU products, and discover how nutrition planning can help you get there at


As part of Wanda Sports Holdings, the IRONMAN Group operates a global portfolio of events that includes the IRONMAN Triathlon Series, the IRONMAN70.3 Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll Marathon Series, Iron Girl, IRONKIDS, International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon Series, mountain bike races including the Absa Cape Epic, premier marathons including the Standard Chartered Singapore Marathon, trail running like Ultra-Trail Australia™, and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than a million participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN brand in 1978, athletes have proven that ANYTHING IS POSSIBLE by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 230 events across 53 countries. For more information, visit


GU Signs Ironman Powerhouse Mirinda Carfrae

Berkeley, CA- GU Energy Labs is proud to announce that Mirinda Carfrae, one of the most exciting new talents in triathlon today, has selected GU as her exclusive supplier for energy gel and chews. Carfrae joins an elite team of GU athletes - including Melanie McQuaid, Craig more

GU Energy Labs Becomes USA Triathlon Official Sponsor

GU Energy Labs, the original sports energy gel provider, today announced a three-year agreement to become the official and exclusive Energy Gel and Chew provider of USA Triathlon. The agreement also appoints GU Energy as an official Silver-Level Sponsor of USA Triathlon. The more

GU Energy Labs Joins Forces with Rebeccah and Laurel Wassner

Berkeley, CA- GU, the world's leading provider of energy gel announced today that it has added pro triathletes, Rebeccah and Laurel Wassner to their roster of sponsored athletes. While Rebeccah has won 14 professional triathlon races in the past 2 years including the St. more


Announcing 2019 AdventurUs Womxn Escapes at LOGE Camps

PASADENA, Calif. (June 3, 2019) – AdventurUs Womxn and LOGE Camps are pleased to announce three new weekend getaways for womxn in 2019 – The AdventurUs Womxn Escapes at LOGE Camps. This series of all-inclusive, multi-sport adventure weekends are designed to introduce womxn of all more

GU Energy Labs and Carmichael Training Systems Announce New Partnershi

In a joint statement today, GU Energy Labs and Carmichael Training Systems announced a new partnership beginning in January 2009. Under the terms of the multi-year agreement, GU will become the Official Nutrition Supplier for Chris Carmichael and Carmichael Training Systems, the more

LOGE Camps and Rainier Beer Present Their Unique 2019 Outdoor Concert Series

SEATTLE, Wash. (June 4, 2019) – Summer just got a lot more fun as LOGE Camps [pronounced ‘lodge’] announces its exciting new partnership with Rainier Beer to present the 2019 Outdoor Concert Series. Now in its second year, this one-of-a-kind Outdoor Concert Series is fast more

GU Energy Gel Signs Triathlon Champion Craig Alexander

Berkeley, CA – GU Energy Gel is proud to announce that Craig Alexander, one of the world's best triathletes, has selected GU as his exclusive energy gel supplier.Alexander said, “Just recently I was introduced to GU Energy Gels by a long time advocate of GU, Michellie Jones, more

GU Energy Labs Announces 2016 Athlete Roster

GU Energy Labs today announced its stellar lineup of athlete ambassadors – ranging from amateur runners to World Champion triathletes – who demonstrate the importance of performance nutrition and strategic nutritional planning. Some of the athletes highlighting the 2016 roster more

Spice Up Your Workout with a CHAi LATTe

Berkeley, Calif. (July 11, 2018) — A little bit sweet, a little bit spicy – what better way to fuel your most strenuous of activities than with a CHAi LATTe. This coffee shop classic is the newest addition to the ROCTANE product line – GU Energy Labs’ solution to fueling during more