Snow Peak Strengthens its North American Management with Three New Leaders

Filling the roles of Chief Financial Officer Chief Operating Officer and Senior Retail Manager, Snow Peak USA is poised to make 2019 a year of major growth.
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Portland, OR – January 30, 2019 – , the innovative outdoor lifestyle company, is pleased to announce it has welcomed three new members to its leadership team. Filling the roles of Chief Financial Officer Chief Operating Officer and Senior Retail Manager, Snow Peak USA is poised to make 2019 a year of major growth.

Newly named Chief Financial Officer, Ross Halbach is the longest standing member of the Snow Peak USA team, having worked with the warehouse, website, operations and financials since 2010. As CFO, Halbach will oversee administrative, financial and risk management operations.

Halbach noted, “It’s been amazing to watch the evolution of Snow Peak over the last 8-plus years. We have come a long way, and still, the best is yet to come."

Matt Liddle has been named Chief Operating Officer, leading Snow Peak's retail, wholesale, e-commerce, digital, brand engagement and new ventures teams. Liddle has worked in the outdoor industry since 2001, with leadership experience across a number of sectors including youth, collegiate, International, and specialty outdoor retail. Most recently, he led the team responsible for experiential business and brand engagement efforts in REI's East Coast market.

"Snow Peak is a one-of-a-kind brand, totally unique in the marketplace. There’s a reason why it is are Japan’s most respected outdoor brand, and I’m delighted to be on board to help bring the full expression of Snow Peak to life in North America," said Liddle.

John Vincent Campbell has been named Senior Retail Manager for Snow Peak USA, leading retail stores and related customer experiences. Snow Peak USA has retail locations in Portland OR and a Soho location in New York City. Campbell is the founder of Matuse Inc., where he served as CEO and Creative Director. He has more than 15 years of experience in innovation, operations, brand building and creative leadership.

Campbell said, “I’m honored and excited to help enhance the US presence of a 60-year-old heritage brand with beautiful products and thought-leading design.”

About Snow Peak

Snow Peak’s journey began in 1958, when its founder Yukio Yamai, an accomplished Japanese mountaineer, created his own line of superior gear out of the dissatisfaction with available products.

Yamai ‘s natural inspiration came from his life in Niigata Prefecture, Japan. A range of mountains that rise up to an altitude of 1000m form a wall on the boundary between Niigata and Fukushima prefectures, and the rivers and streams born from the peaks and valleys flow out to the East Japan Sea. It is this place that inspired Yukio, and to this day continues to inspire all of the products that come from Snow Peak.

Today we strive to create products that inspire people to enjoy the outdoors, we seek harmony between people and nature, and we look to manufacturer with such high-quality standards that you may pass on your equipment to the next generation. This is where all of our designs are born.