Snow Peak Ups the Ante for its 60th Anniversary with Reinvented Camping Gear for 2018

The innovative outdoor lifestyle company debuts a handful of new products celebration of its 60th Anniversary
Publish date:

Portland, OR – July 23, 2018 – Snow Peak , the innovative outdoor lifestyle company, is pleased to debut a handful of new products celebration of their 60th Anniversary. Founded in 1958 by the dedicated climber and outdoorsman, Yukio Yamai, Snow Peak continues to evolve, developing the luxury camping equipment.

“As we look to Spring 2019, we’ll take the experiences of the last 60 years to build the foundation for the next generation of Snow Peak fans and outdoor enthusiasts,” said Mike Andersen, brand engagement manager at Snow Peak USA. “From trekking, to car-camping, apparel and lifestyle items, we’ll continue to evolve Snow Peak for the next chapter in the Yamai family legacy.”

Spring 2019 Product Launches:

Daisy Chain: A new gear accessory from Snow Peak, which is compatible with all Snow Peak tents, tarps and shelters. Createdfrom durablewoven nylon Cordura, the Daisy Chain is a tethering gear line which allows users to suspend and protect various accessories between two tent poles or a tree. Features handy spots to hang your mugs, cutlery, lighting and even clothing. ($95.95)

Cooler Tote: It's a cooler, and it's a tote bag. Perfectly sizedto keep camp-field libations and supplies both hot orcold. Ideal for a weekendonthe riveror at campsite. ($99.95)


Hard Rock Coolers: Snow Peak Hard Rock Coolers - Special edition Rotomolded coolers, Made in the USA by Grizzly Coolers expressly for Snow Peak Japan and Snow Peak USA. A highly limited release in North America landing this summer. Available in three different sizes: Small, Medium and Large. (S -$445.95, M -$595.9, L - $695.95)


Military Sleeping Bag: A new iteration of Snow Peak’s popular sleeping bag series made for extreme and continuous use on your journeys. The Military Sleeping bag features incredible heat retention with practical and functional design details such as additional pockets for your pillow. ($247.50)

About Snow Peak

Snow Peak’s journey began in 1958, when its founder Yukio Yamai, an accomplished Japanese mountaineer, created his own line of superior gear out of the dissatisfaction with available products.

Yamai ‘s natural inspiration came from his life in Niigata Prefecture, Japan. A range of mountains that rise up to an altitude of 1000m form a wall on the boundary between Niigata and Fukushima prefectures, and the rivers and streams born from the peaks and valleys flow out to the East Japan Sea. It is this place that inspired Yukio, and to this day continues to inspire all of the products that come from Snow Peak.

Today we strive to create products that inspire people to enjoy the outdoors, we seek harmony between people and nature, and we look to manufacturer with such high-quality standards that you may pass on your equipment to the next generation. This is where all of our designs are born.



Snow Peak and Mohawk General Store Partner to Present ‘Camping in the Desert’

Snow Peak, the innovative outdoor lifestyle company, is pleased to announce a 60th Anniversary exhibition and Pop-Up at Mohawk General Store’s Santa Monica location April 21through May 20. Mohawk is a lifestyle brand, with select store-fronts through-out the Greater Los Angeles more

Snow Peak

Snow Peak Launches New Iron Grill Table Accessories at Outdoor Retailer Winter Market 2018

Portland, OR - January 25, 2018  Portland, OR - Jan. 25, 2018 - Snow Peak, the innovative outdoor lifestyle company, is pleased to debut a handful of new products. at this winter's Outdoor Retailer Winter Market in Denver, CO. Snow Peak will exhibit in the Venture Out section at more

Snow Peak Celebrates with a Sneak Peek of its New Portland Store

Portland, OR – Snow Peak, the innovative outdoor lifestyle company, is proud to offer a sneak peek of its future retail location in Portland’s Pearl District with a holiday preview store. Open now through December 24th, the Snow Peak preview store will offer shoppers a great more

Snow Peak Sets its Sights on a New Flagship Store and US Headquarters in Portland’s NW 23rd Avenue Neighborhood

Portland, OR – April 15, 2019 – Snow Peak, the innovative outdoor lifestyle company, is moving and expanding its US flagship store and company headquarters to a new location on NW 23rd in Portland, Oregon. The two-story, 14,000-square-foot space at 404 NW 23rd will enable Snow more

Snow Peak Highlights its Versatility with the SnowMiner Headlamp

Portland, OR – July 29, 2011 – Snow Peak – the outdoor lifestyle company – is pleased to introduce their first headlamp. The innovative SnowMiner easily transforms from a headlamp into a hanging lantern, allowing backpackers to light up both the trail and the tent with more

Snow Peak Strengthens its North American Management with Three New Leaders

Portland, OR – January 30, 2019 – , the innovative outdoor lifestyle company, is pleased to announce it has welcomed three new members to its leadership team. Filling the roles of Chief Financial Officer Chief Operating Officer and Senior Retail Manager, Snow Peak USA is poised more

Snow Peak Unveils First US Retail Store in Portland's Pearl District

Portland, OR -- February 28, 2013 -- Snow Peak, the innovative outdoor lifestyle company, is proud to announce the official opening of its first US retail location, in downtown Portland. Located at 410 NW 14th Avenue, the store will open its doors on Friday March 1st. In more


Snow Peak Highlights Innovation in its New Headlamp

Portland, OR – Snow Peak, the innovative outdoor lifestyle company, is pleased to introduce the Motil, which revolutionizes the way headlamps predict line of sight angles and thereby improving nighttime vision for those on the move. “In recent years we’ve seen most headlamp more


Snow Peak Launches a Backyard Community Campout Event

Portland, OR – May 6, 2020 – For decades, Snow Peak has defined itself by bringing people together in the outdoors. However, given the safety concerns of current events, campgrounds around the world are closed, stifling the traditional kick-off to the camping season over more