Snow Peak and Mohawk General Store Partner to Present ‘Camping in the Desert’

The exhibition will feature a history of product, innovation and lifestyle over 60 years
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Snow Peak, the innovative outdoor lifestyle company, is pleased to announce a 60th Anniversary exhibition and Pop-Up at Mohawk General Store’s Santa Monica location April 21through May 20. Mohawk is a lifestyle brand, with select store-fronts through-out the Greater Los Angeles Area, taking extreme pride in the meticulous curation of products and various goods considered to be at the pinnacle of each category’s respective industry.

Founded in 1958 by climber and outdoor-enthusiast, Yukio Yamai, Snow Peak has modernized trekking and mountaineering equipment for 60 years. Continuingto evolve, today Snow Peak creates products that inspire people to enjoy the outdoors, seeking harmony with nature, manufacturing high-quality equipment for the next generation.

Camping in the Desert will feature a complete history of Snow Peak’s product and lifestyle innovation over the last 60 years, as well as new outdoor gear and apparel coming to life in Mohawk’s outdoor cactus garden. The exhibition will kick off with an opening reception for the public on Saturday April 21 from 6-9pm. Snow Peak insiders will be onsite, serving up food, whiskey pairings and tunes.

In addition to the exhibition, Snow Peak will host a pop-up shop throughout the month of May, with the Spring 18 Apparel Collection and select gear items available for sale at Mohawk General Store in Santa Monica.

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“We are proud and excited to partner with our friends at Mohawk to kick off our 60th Anniversary celebration in their beautiful Santa Monica cactus garden,” said Lisa Yamai, Snow Peak’s lead designer and corporate officer of planning and development.“We've long admired their work in the retail scene. With a brand list that's been cultivated with high-profile designers and names from all over the world, we’re are looking forward to connecting with our customers and fans in California.”

This 60th Anniversary Exhibition with Mohawk is the first of Snow Peak’s year-long celebration of heritage and outdoor lifestyle. Throughout 2018, Snow Peak USA will connect with fans through fun and engaging events on digital platforms, retails stores and in the camp field.

About Snow Peak

Snow Peak’s journey began in 1958, when its founder Yukio Yamai, an accomplished Japanese mountaineer, created his own line of superior gear out of the dissatisfaction with available products.

Yamai ‘s natural inspiration came from his life in Niigata Prefecture, Japan. A range of mountains that rise up to an altitude of 1000m form a wall on the boundary between Niigata and Fukushima prefectures, and the rivers and streams born from the peaks and valleys flow out to the East Japan Sea. It is this place that inspired Yukio, and to this day continues to inspire all of the products that come from Snow Peak.

Today we strive to create products that inspire people to enjoy the outdoors, we seek harmony between people and nature, and we look to manufacturer with such high-quality standards that you may pass on your equipment to the next generation. This is where all of our designs are born. www.snowpeak.com

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