VF Corporation Announces New Leadership Appointments at its The North Face® and Smartwool® Brands

VF Corporation today announced the appointment of Travis Campbell to the position of Vice President, General Manager, The North Face®, Americas. Campbell most recently served as President of VF’s Smartwool®brand. Jennifer McLaren will succeed Campbell as President, Smartwool®.
Author:
Publish date:

GREENSBORO, N.C., June 26, 2018 - VF Corporation (NYSE: VFC) today announced the appointment of Travis Campbell to the position of Vice President, General Manager, The North Face, Americas. Campbell most recently served as President of VF’s Smartwoolbrand. Jennifer McLaren will succeed Campbell as President, Smartwool. McLaren most recently served as CFO, Smartwool. The appointments are effective immediately.

As VF’s The North Facebrand continues to evolve its organization on a global and regional basis, Campbell will be responsible for providing leadership and vision for the brand’s Americas business by creating and executing growth strategies in sales, direct-to-consumer and merchandising. He will also play an important role in establishing the Americas Region Leadership Team and ensuring the successful regional activation of the global brand vision and strategy. Campbell will report to Arne Arens, Global President, The North Face.

“During his tenure with VF, Travis has demonstrated strong leadership and an ability to guide an organization toward the achievement of long-term business objectives,”said Scott Baxter, VF’s Group President, Americas West. “His deep experience in the outdoor industry and personal passion for the outdoors, combined with his proven track record of business leadership make him the ideal person to oversee the Americas region for our iconic The North Facebrand.”

Prior to VF, Campbell was President & CEO of Far Bank Enterprises, an integrated manufacturer and distributor of fly fishing products and owner of the Sage, Redington, and RIO brands.In 2005, he became President of Rio Products International, Inc., and in 2003 he was named President of Redington Tackle & Apparel. Prior to these roles, Campbell served as Director of Business Development for Sage Manufacturing. He also held various positions at Deloitte Consulting and Andersen Consulting.

McLaren has been with VF since 2011, when the Smartwooland Timberlandbrands were acquired by VF. At that time, she was named CFO of Smartwool. Previously, she served asNorth America CFO, Timberland. She joined the Timberlandbrand in 2003 in the global financial planning and analysis organization. Previously, McLaren held several positions at Arthur Andersen and Softbank Capital.

“Jen is a multi-dimensional leader who understands all facets of business and knows how to partner with her fellow leaders to bring a coordinated strategy to life,” said Baxter. “She also knows the Smartwoolbrand inside and out and has a passion for purpose-led businesses, all of which positions her to propel the brand in the years ahead.”

Campbell will relocate to VF’s Outdoor Campus in Alameda, California. McLaren will continue to be based at the Smartwoolbrand’s headquarters in Steamboat Springs, Colorado.

About VF

VF Corporation (NYSE: VFC) is a global leader in the design, manufacture, marketing and distribution of branded lifestyle apparel, footwear and accessories. The company’s diversified portfolio of powerful brands spans numerous geographies, product categories, consumer demographics and sales channels, giving VF a unique industry position and the ability to create sustainable, long-term growth for our customers and shareholders. The company’s largest brands are The North Face, Vans, Timberland, Wrangler, Leeand Nautica. For more information, visit www.vfc.com.

About The North FaceThe North Face, a division of VF Outdoor, LLC, was founded in 1966 with the goal of preparing outdoor athletes for the rigors of their next adventure. Today we are the world's leading outdoor brand, creating athlete-tested, expedition-proven products that help people explore and test the limits of human potential. We protect our outdoor playgrounds and minimize our impact on the planet through programs that encourage sustainability. The North Face products are available at premium and specialty retail sporting goods stores globally and we are headquartered in Californiaon a LEED Platinum-certified campus. For more information, please visit www.thenorthface.com.

About Smartwool

Based in Steamboat Springs, Colorado, Smartwool is an apparel brand whose products are inspired by living and playing in the mountains. All Smartwool® products come with a 100% Satisfaction Guarantee and are created to get the most out of the inherent benefits of Merino wool. For information on the full range of Smartwool® products or to find a dealer near you, please log onto. Smartwool, a division of VF Outdoor, LLC, is a brand of VF Corporation. For event and company updates, visit us on Facebook and Twitter .

###

Media Contacts:


Vanessa McCutchen

Director, VF Corporate Communications
336-424-7776

Vanessa_McCutchen@vfc.com

Molly Cuffe

Director, Global Communications

Smartwool

303.915.0277

Molly_Cuffe@vfc.com

Eric Raymond

Sr. Manager, Brand Communications and Advocacy

The North Face

510.748.2714

Eric_Raymond@vfc.com

Related

Travis Campbell, Jen McLaren

Exclusive interview with new leaders at Smartwool and The North Face

The same year Jen McLaren bought her first road bike, she completed her first century ride with the Smartwool team, traveling from Steamboat Springs, Colorado, to Salt Lake City, Utah, for Outdoor Retailer. She’s been riding ever since and this year on the way to Outdoor ...read more

Smartwool Announces New European Sales Agency

STEAMBOAT SPRINGS, Colorado, USA — Smartwool, a global active lifestyle Merino apparel company is excited to announce its new European sales agency, Elements, based in Benelux. The partnership is effective immediately. The new agency will help establish the Brand’s leadership ...read more

Smartwool Names New Chief Financial Officer

Steamboat Springs, CO – July 10, 2018– Smartwool, a global active lifestyle Merino apparel company, announced today the internal promotion of Sarah Mallicote as the company’s new Chief Financial Officer. Mallicote’s promotion is effective immediately. “Sarah is a great example ...read more

Smartwool Announces International Leadership Changes

Steamboat Springs, Colo. – January 23, 2020 – Today, Smartwool announced it has promoted Corey Stecker to international general manager and Dariusz Boniecki to director of sales and marketing for Europe, the Middle East and Africa (EMEA). These appointments elevate the brand’s ...read more

Photo shows Travis Campbell fly-fishing. Campell is the board chair of the Outdoor Industry Association and general manager of The North Face, Americas.

Smartwool president Travis Campbell

In January 2017, Travis Campbell took the steering wheel at Smartwool following Mark Satkiewicz’s abrupt departure. Prior to the move, Campbell served as the president and CEO of Far Bank Enterprises, an integrated manufacturer and distributor of fly fishing produces and owner ...read more

VF Corporation Names Travis Campbell As Smartwool Brand President

GREENSBORO, N.C., January 26, 2017 – VF Corporation (NYSE: VFC) today announced the appointment of Travis Campbell to the position of Brand President, Smartwool®, effective January 30, 2017. Campbell most recently served as President and CEO of Far Bank Enterprises, an integrated ...read more

New Partnership with The Nature Conservancy Kicks Off Smartwool Advocacy in Action Month

Steamboat Springs, CO –July 18, 2018– Smartwool has designated July its official Advocacy in Actionmonth, designed to motivate and encourage employee engagement in the industry and around their communities. The Advocacy in Actionmonth is focused on showcasing the two pillars of ...read more

The North Face Announces New Vice President, Global Product

The North Face today announced the addition of Philip Hamilton, Vice President, Global Product. Hamilton, formerly of Nike, will be responsible for leading The North Face global product strategy to continually drive and execute innovative products, contributing to the brand's ...read more

SmartWool announces restructuring of leadership team

SmartWool Corporation, a mountain based apparel brand, today announced it has restructured its Leadership Team in an effort to better position the company for increased global growth. In doing so, three internal candidates have been promoted to fill the newly created positions of ...read more