SmartWool to Unveil Green Booth at OR

SmartWool, in partnership with Condit Exhibits, has created a new booth that uses 65% LEEDS (Leadership in Energy and Environmental Design) certified green based materials.

OR Booth # 32091 will be home to new thinking in sustainable booth design as well as the industry's best-selling lines of merino wool socks, base layers and accessories. SmartWool, in partnership with Condit Exhibits, has created a new booth that uses 65% LEEDS (Leadership in Energy and Environmental Design) certified green based materials. The LEED Green Building Rating Systemâ„¢ is the nationally accepted benchmark for the design, construction, and operation of high performance green buildings.

The new SmartWool booth will include the following materials:
• FSC (Forest Stewardship Council) certified plywood: most of the undersole of the booth is built out of this material, which is made from sustainably harvested wood and uses more environmentally friendly glues
• Benjamin Moore Ecospec paints - all the paint in the booth will be this low VOC paint
• Plyboo: 100% bamboo plywood is sutainably harvested and made with emissions-free adhesives
• Organic cotton canvas made from 100% unbleached organic cotton
• 100% New Zealand grown wool carpeting…what's more sustainable than wool? It's who we are!
• Ecoresin foot boards: a unique, non-toxic resin material made from 40% post-industrial regrind material. The addition of this one material for the SmartWool trade show booth changed our green certification from 35% to 65%!

The need for a new trade-show booth stems from the dramatic growth of SmartWool's product line. With an impressive offering of new apparel, sweaters and accessories, the company needed increased space to properly merchandise the fall '07 product offering. While there were many decisions on overall design, layout, number of sales stations, and meeting space, the decision to use construction materials that have a lesser impact on the environment was an opportunity to better match the new booth with the brand.

The new SmartWool ‘green' booth is just the next step in the companies long standing philosophy to effect positive change in the world in which we live, play and do business. “We believe that SmartWool has been a socially conscious brand from our very beginning” says Gardner Flanigan, SmartWool Communications Manager. “From our pioneering industry sourcing contracts, our stance on animal treatment, our advocacy and employee volunteerism programs, we feel that SmartWool stands today as the largest natural fiber based/socially conscious brand in the outdoor industry”. The new booth, designed by Condit Exhibits of Denver, Colorado, is the first new SmartWool booth in seven years. Flanigan continues “this new booth addresses our ever-growing product offering while also demonstrating to our industry our continued commitment to leave this earth better off than when we arrived, economically, environmentally, and socially.”

A wholly owned subsidiary of The Timberland Company, SmartWool is a leading performance brand of wool-based apparel, socks and accessories. Nothing can compare to SmartWool® products for the ultimate in performance, comfort and easy care. SmartWool® fiber is superior at vaporizing moisture, controlling temperature and odor and is guaranteed not to shrink. It's also a renewable resource that illustrates the design genius of evolution. For information on the full range of SmartWool® products or to find a dealer near you, please log onto SmartWool's award winning website: or contact Carson Stanwood, Stanwood & Partners PR, via phone at 307-733-1514 or via email at


SmartWool Announces New Management Assignments

STEAMBOAT SPRINGS, CO – With the close of 2006 business, SmartWool, the Steamboat Springs, Colorado-based manufacturer of high-quality, versatile merino wool products, continues to focus on growth and product leadership, SmartWool is pleased to announce the addition of three more

SmartWool Announces 4th Round of Advocacy Grants

SmartWool Corporation is very pleased to announce today the latest round of grant recipients from the SmartWool Advocacy Program, which includes the SmartWool Advocacy Fund and the SmartWool Breast Cancer Fund. This round of grants is our largest so far with $113,000 distributed more

SmartWool to Sell Special Edition Hat at Winter Trade Shows

(STEAMBOAT SPRINGS, CO) – More than a thousand youth and their mentors will benefit from a SmartWool fundraiser at both SIA '07 and the Winter OR Show. SmartWool will be selling special edition hats with proceeds from each sale going to non-profit organizations that promote more

Jim Markley Retires From SmartWool

CONTACT: Carson Stanwood Stanwood & Partners Public Relations 307.733.1514 stanwood@wyoming.comSmartWool, the leading performance brand of wool-based apparel, socks and accessories, announced today that Jim Markley is retiring as of Director of Sales after ten years with the more

prAna’s Green Exhibit by Greenspace Earns Best Booth Award

prAna's Green Exhibit by Greenspace Earns Best of Booth at Outdoor Retailer Hillsboro, OR—August 27, 2012—Greenspace, a creator of award-winning sustainable tradeshow exhibits, received a Best of Booth (BOB) Award at Outdoor Retailer for the new exhibit it fabricated for more

Did you hear?... Smartwool unveiled new booth at OR

SmartWool unveiled its new booth at the Outdoor Retailer show with steel cables coming out the top that we were told were supposed to resemble a loom. Cute, although we didn't see the loom stuff. All that aside, the booth is still cool: The floor in the center is a stylized map more

SmartWool Offices To Close for 'SmartWool - Earth Day’ on June 21

SmartWool Corporation is very pleased to announce today that their corporate office in Steamboat Springs as well as their product development office in Boulder will be closed for business this Thursday, June 21st to allow their employees the opportunity to participate in their more

SmartWool Shuffles Marketing Department

SmartWool is pleased to announce a restructuring of the Marketing Department with Carol Davidson taking the reins as Creative Director and Gardner Flanigan promoted to Marketing Director. In a never-ending quest to grow and improve processes within SmartWool to best serve more

SmartWool Puts An Ear to the Cloud With Channel Signal

Park City, Utah – April 14, 2014: SmartWool LLC, the Steamboat Springs, CO, based manufacturer and category leader of performance merino socks, apparel and accessories, has named Channel Signal its agency of record regarding online conversation and sentiment monitoring. SmartWool more