SmartWool to Sell Special Edition Hat at Winter Trade Shows

SmartWool to Sell Special Edition Hat at Winter Trade Shows Proceeds to Benefit Outdoor Youth Programs
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(STEAMBOAT SPRINGS, CO) – More than a thousand youth and their mentors will benefit from a SmartWool fundraiser at both SIA '07 and the Winter OR Show. SmartWool will be selling special edition hats with proceeds from each sale going to non-profit organizations that promote youth participation in the outdoors.

Feel extra warm, inside and out, knowing that your purchase of this special edition SmartWool® hat will help get more kids turned-on to the outdoors. The special edition hat, for sale at the SmartWool booth a full year before available at retail, are sure to be a collectors item for all SmartWool fans. Constructed of a single layer 100% SmartWool® knit, the hat prominently features the SmartWool ‘little-guy' icon on the outside and the SmartWool logo knitted on the inside. These special edition SmartWool® hats will be sold at both trade shows for $10 with all proceeds going to two separate youth oriented non-profit organizations at the 2007 SIA and Outdoor Retailer Winter Market trade shows.


SIA.07 – SmartWool Booth #B1160 to benefit Outdoor Outreach
At SIA, hat sales proceeds will benefit Outdoor Outreach, a non-profit organization committed to providing an opportunity for at-risk and underprivileged youth to gain confidence and self esteem through participation in outdoor activities.

The special edition SmartWool® hats will be sold for $10 each throughout the SIA show at the SmartWool booth #B1160 (while supplies last). SmartWool will kick off the Fundraiser with a Happy Hour from 4:00 – 6:00 pm on the first day of the show, Monday, January 22. Outdoor Outreach Executive Director Chris Rutgers and Outdoor Idol Juan Herrera will also be on hand at the SmartWool booth to share information on their organization. Outdoor Outreach is set to receive up to $5,000 in support from the sale of special edition SmartWool® hats. To learn more about Outdoor Outreach please go to: www.outdooroutreach.org http://www.outdooroutreach.org .

ORWM – SmartWool Booth #32091 to benefit Teens Outside!
At OR, SmartWool is dedicating the entire amount of the sale of 500 hats at the ORWM show to Teens Outside!, a replicable and sustainable youth outreach program that provides diverse youth ages 11-17 with opportunities to participate in outdoor activities like hiking, paddling, biking and climbing for the first time. OIF successfully piloted the program in the Spring and Fall of 2006 in Asheville, NC. In 2007, OIF is building on the Asheville Teens Outside! model by rolling out similar programs in 20 communities around the country and by soliciting industry volunteers to get involved in each of these programs.

The special edition SmartWool® hats will be sold for $10 each throughout the show at the brand new SmartWool booth #32091 (while supplies last). SmartWool will kick off the Fundraiser with a Fashion Show and Happy Hour from 4:00 – 6:00 pm on the first day of the show, Saturday, January 27. OIF is set to receive up to $5,000 in support of its Teens Outside! program from the sale of special edition SmartWool® hats. To learn more about Teens Outside! please visit www.outdoorindustryfoundation.org.

To learn more about SmartWool's commitment to healthy active lifestyle choices for youth and their dedication to the outdoor environment, please visit www.smartwooladvocacy.com.

A wholly owned subsidiary of The Timberland Company, SmartWool is a leading performance brand of wool-based apparel, socks and accessories. Nothing can compare to SmartWool® products for the ultimate in performance, comfort and easy care. SmartWool® fiber is superior at vaporizing moisture, controlling temperature and odor and is guaranteed not to shrink. It's also a renewable resource that illustrates the design genius of evolution. For information on the full range of SmartWool® products or to find a dealer near you, please log onto SmartWool's award winning website: www.SmartWool.com or contact Carson Stanwood, Stanwood & Partners PR, via phone at 307-733-1514 or via email at stanwood@wyoming.com.

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