Slytech Takes Back Protectors Mainstream with Its Flexi Collection - SNEWS

Slytech Takes Back Protectors Mainstream with Its Flexi Collection

Author:
Updated:
Original:
Image placeholder title

Slytech Takes Back Protectors Mainstream with the Debut of Its Flexi Collection

Image placeholder title

Designed for skiers and snowboarders of all abilities, the brand's new Flexi line delivers exceptional comfort and protection

PARK CITY, Utah - February 22, 2017 - Armed with a commitment to enhancing safety on the slopes, Slytech is proud to debut its Flexi collection of back protectors. Designed specifically for recreational skiers and riders, this new collection showcases back protectors and vests that offer exceptional protection--while also maximizing comfort.

"You don't need to be throwing double corks or laying down turns in a World Cup race to use a back protector--skiers and riders of all abilities stand to benefit from them," offers Ted Ligety, Shred and Slytech co-founder and chairman. "Through the years, however, many people have been reluctant to embrace them. Luckily, our new Flexi collection is designed for all skiers and riders and aims to make back protectors more appealing and accessible--even for those who simply spend their days cruising groomers."

According to Slytech Co-founder and CEO Carlo Salmini, the Flexi collection stems from ongoing conversations the company had with the athletes on its team as well as consumers of all skill levels. "Some of our team members were reluctant to wear back protectors day in and day out, and often consumers didn't feel they needed one," he explains. "Consequently, we turned to them to better understand how we could enhance our products and change people's perceptions. We want to protect the backs of all skiers and snowboarders--no matter their skills or how they spend their time on the snow."

Throughout these conversations, it became especially evident that back protectors needed to be far more flexible and significantly thinner and lighter for more people to wear them. These revelations, in turn, guided the R&D process for the Flexi line and led to the creation of the Back Protector Flexi Lite (MSRP $170), Vest Flexi ($150), and Back Protector Flexi Lite Women ($170).

Image placeholder title

Each model showcases Slytech 2nd Skin™ XT protective foam. Exceptionally thin, flexible, and light, this protective element features a hexagon pattern that enables it to mold to the user's back to offer unconstrained mobility. As Ligety notes, "The Flexi back protector and vest are so comfortable that it's easy to forget you're even wearing them."

Slytech 2nd Skin XT also intelligently and progressively adapts to different forces and speeds of impact to provide thorough protection--even in low energy crashes. This enables the Flexi products to attain the EN 1621-2 Level 1 CB certification standard for motorcycles, as no certification standard exists for the snowsports industry.

The Flexi back protectors surround the Slytech 2nd Skin XT foam with a case that can be removed for washing. The side of this case that goes against the wearer's back uses the brand's Flowmesh, which maximizes airflow and ventilation. The case also features shoulder straps and an adjustable Velcro belt that provides additional back support. To further ensure the back protector stays in place, this belt is complemented by a Velcro attachment system that can be fastened to the belt of one's snowpants. The women's version of the Lite model--the Slytech Back Protector Flexi Lite Women--features a female-specific belt and colorway. The Vest Flexi sports a tank top shape. Forgoing zippers, it has an especially low profile. And by adjusting the Velcro at its sides, the wearer can attain a custom, snug fit.

Image placeholder title

Thanks to both their design and the materials they use, the products in the Flexi collection stand to offer protection from a slew of hazards. "As many slopes become more and more crowded, the greatest danger often comes from other skiers and riders," Salmini explains. "And when you add in icy conditions and variable snow cover that exposes rocks, roots, and trees, there's no shortage of threats on the mountain. All of the products in the Flexi collection provide a meaningful line of defense against these dangers." According to Salmini, the Flexi back protectors and vests also play a valuable role in keeping a user's back warm and providing it with support, which can prevent muscular and disc injuries.

As much as the Flexi collection is rooted in technological advancements, it is also fueled by Slytech's commitment to enhancing awareness about the importance of back protection. "The Flexi collection stands as a major milestone in the evolution of back protection," offers Ligety. "It's the missing link between recreational skiers and riders and the widespread adoption of back protectors. Yet for this link to be effective, we need to work relentlessly to educate athletes and consumers about their importance. Needless to say, we're as excited as ever for this opportunity."

To check out the fresh 2016-2017 collections, drop into Slytechprotection.com and Shredoptics.com.

Image placeholder title

Photo Credits

Product photos: Slytech Protection

Snowboarder: Nicholas Wolken by Luca Crivelli

Skier: KC Deane by Grant Gunderson

About Shred and Slytech

Shred and Slytech empower athletes to push their limits-and simply have fun. Founded in 2006, the brands create eyewear and protective equipment for dedicated skiers, snowboarders, and mountain bikers. By blending sophisticated materials, fresh technology, and exceptional engineering, Shred and Slytech have earned the trust of these athletes and emerged as quiet leaders. Guided by a love for the mountains and a commitment to innovation, the brands aim to inspire change, reimagining how optics and protective equipment look and perform. Today, Shred and Slytech products are sold and distributed in forty countries and backed by athletes across the globe. To learn more, visit shredoptics.com and slytechprotection.com.

Media Contacts:

Chip Smith, SOAR Communications, o: 801.656.0472 x1, c: 801.597.7515, csmith@soarcomm.com

Mike Sudmeier, Shred and Slytech, c: 563.581.1238, mike@anomalysports.com

# # #

Related

Image placeholder title

Protect Our Winters Partners with Shred to Inspire Change in the Snowsports Industry

Protect Our Winters Partners with Shred to Inspire Change in the Snowsports Industry BOULDER, Colo. - Feb. 9, 2017 - Protect Our Winters (POW) and Shred today announced a partnership to fight climate change and to inspire companies in the snowsports industry to reduce waste and ...read more

Image placeholder title

Bruno Maier to Leave RockyMounts

Bruno Maier to Leave RockyMounts Returning home to family in Ohio and a new entrepreneurial opportunity BOULDER, Colo. - March 21, 2017 - RockyMounts, the company that's stoked to carry and secure your prized possessions, today announced President Bruno Maier will be leaving the ...read more

Image placeholder title

Bergans Helium Backpack Wins its Third Award

Bergans of Norway's Helium Backpack Wins its Third Award Norwegian Centre for Design and Architecture Design Excellence Award is proof of quality design LONGMONT, Colo. - May 11, 2016 - The Helium pack line from Bergans of Norway, a collection of four men's and women's ...read more

Image placeholder title

Anomaly Action Sports Adds Jeff Gilberti to Executive Team

Anomaly Action Sports Adds Jeff Gilberti to Executive Team Company to introduce new protection technologies for bike and snow sports enthusiasts at upcoming Interbike trade show NEW BOSTON, N.H. - Sept. 14, 2016 - Anomaly Action Sports, the athlete-born, passion-driven ...read more

Image placeholder title

Shred Aims to Inspire Change by Reimagining Goggle Design

Shred Aims to Inspire Change by Reimagining Goggle Design The iconic brand partners with Connora Technologies, The CAPiTA Mothership, and Protect Our Winters to create a goggle using reclaimed, recycled, and organic materials PARK CITY, Utah - January 25, 2016 - With the goal of ...read more

Image placeholder title

Shred and Slytech Appoint SOAR as PR Agency of Record

Shred and Slytech Appoint SOAR Communications as PR Agency of Record Salt Lake City Firm Selected For Its Expertise in Cycling and Snowsports Markets NEW BOSTON, N.H. - Oct. 18, 2016 - Shred and Slytech, the athlete-born, passion-driven brands that design and produce high-end ...read more

Image placeholder title

Bergans USA Hires Mesh Marketing for Its Social Media Efforts

Bergans USA Hires Mesh Marketing for Its Social Media Efforts LONGMONT, Colo. - Jan. 7, 2015 - After finishing 2014 with increases in both sales and dealer growth, Bergans USA today announced the expansion of its marketing efforts with its hiring of social media agency Mesh ...read more

Image placeholder title

Bergans to Unveil Expanded Active Apparel Collection and Redesigned Pack Lines at OR Summer Market 2015

Bergans to Unveil Expanded Active Apparel Collection and Redesigned Pack Lines at Outdoor Retailer Summer Market 2015 LONGMONT, Colo. - July 29, 2015 - Known for its mix of expedition quality apparel, technical hardgoods and lifestyle products, Bergans of Norway is unveiling ...read more

Image placeholder title

Bergans of Norway Chooses Outdoor Prolink for its Pro Purchase Program

Bergans of Norway Chooses Outdoor Prolink for its Pro Purchase Program LONGMONT, Colo. - August 28, 2015 - On the heals of Outdoor Retailer Summer Market 2015 when attendees are all excited about new gear, Bergans of Norwayannounces its partnership with Outdoor Prolink to manage ...read more