Bergans of Norway Chooses Outdoor Prolink for its Pro Purchase Program
LONGMONT, Colo. - August 28, 2015 - On the heals of Outdoor Retailer Summer Market 2015 when attendees are all excited about new gear, Bergans of Norwayannounces its partnership with Outdoor Prolink to manage its pro purchase program for the North American market.
"Outdoor professionals are a core part of our brand," explains Keith Patterson, Bergans USA's vice president of sales and marketing. "They are key influencers and provide real-world feedback we can use in our product development."
Outdoor Prolink has an extensive membership of outdoor professionals, instructors and guides, and matches qualified professionals with leading outdoor gear manufacturers, offering a wide variety of products at discounted pro pricing. Currently, Outdoor Prolink offers 90 brands to 60,000+ vetted pros on their site outdoorprolink.com.
To ensure Outdoor Prolink users are legitimate, the company's membership team evaluates every application by-hand, and only working outdoor professionals who provide proof of current employment or industry association certifications are granted membership.
As a 108 year-old company and having opened a wholly owned subsidiary in Longmont, CO in 2012, Bergans is relatively new to the North American market. However, its outdoor clothing and packs have won "Gear of the Year" and "Editors' Choice" awards here, helping expose the brand to new consumers.
"Our partnership with Outdoor Prolink exposes Bergans to an amazing group of vetted guides, instructors, and outdoor pros, insuring the right users are getting the right access to the brand," continued Patterson.
Bergans offers a broad range of backpacks, tents, foldable canoes, and technical and lifestyle outdoor and ski clothing. For more information about Bergans of Norway and its products, go to bergans.com.
ABOUT OUTDOOR PROLINK
Outdoor Prolink is a consolidated outdoor industry pro-purchase program designed exclusively for qualified outdoor industry professionals. Outdoor Prolink matches qualified outdoor professionals (guides, instructors, recreation coordinators, ski patrollers, etc.) with the manufacturers who produce outdoor products. Using your experience in the industry, and your employer's history as a reference point, manufacturers offer Outdoor Prolink members' significant discounts on their product (www.outdoorprolink.com).
ABOUT BERGANS OF NORWAY
Bergans was established in 1908, when Ole Ferdinand Bergan invented the first anatomical backpack. Today backpacks, functional outdoor clothing and tents are part of the portfolio of Bergans of Norway, as well as the ALLY brand of packable canoes. Adventurers such as South Pole conqueror Roald Amundsen, Mount Everest pioneer Sir Edmund Hillary, and heroes of our time such as Polar explorers Rune Gjeldnes or Cecilie Skog trust Bergans equipment on their expeditions.
The Scandinavian brand was established in 1908 by Ole F. Bergan after he invented the anatomical frame pack. During a hunting trip, he cut and shaped a juniper branch to match the curve of his back and attached it to his heavy, loose-fitting rucksack, a design now mirrored in every anatomical backpack produced today, including Bergans award winning Glittertind. The company offers a broad range of backpacks, tents, foldable canoes, and technical and fashionably functional outdoor and ski clothing.
The headquarter of Bergans Fritid AS is situated in Hokksund, Norway, 60 km southwest of Oslo, where 90-plus employees work in development, research, design and sales. Bergans is a market leader in Norway and steadily growing in several export markets in Europe and North America (www.bergans.com).
# # #
Bergans USA, LLC
Chip Smith, o: 801.656.0472 x1, c: 801.597.7515, firstname.lastname@example.org
Beth Cochran, c: 406.579.7909, email@example.com
Bergans of Norway
Christoph Centmayer, o: +47-40 62 40 99, firstname.lastname@example.org