Sierra Designs and Ultimate Direction Hires Melodie Miller

Melodie Miller Will Blaze Trails As The New Director Of Product Development And Merchandising For Sierra Designs And Ultimate Direction.
Author:
Updated:
Original:

Sierra Designs, an environmental stewardship advocate and leader in developing authentic, innovative, and performance outdoor products today announced that product design veteran Melodie Miller has been named director of product development and merchandising for Sierra Designs and Ultimate Direction, effective October 8, 2007.

Miller brings nearly three decades of freelance and in-house design and development of technical and casual outdoor apparel and equipment experience to Sierra Designs and Ultimate Direction. She has worked with such clients and brands as Recreational Equipment Inc., Marmot, Woolrich, Eddie Bauer, NIKE, Descente, Nordstrom, 3M, Helly Hansen and more.

“We conducted an exhaustive search for the right person to lead our apparel and gear efforts and Melodie was the perfect fit,” said Paul Gagner, president of Sierra Designs and Ultimate Direction. “Her profound skills encompass product design, development, strategic direction, price negotiations and architectural renderings, to name a few. We are very fortunate to have a person with her deep experience joining our team and leading our future product efforts that continue to illustrate our commitment to the environment and innovation.”

For the past decade, Miller was the owner and creative director of Melodie Miller Productions where she designed apparel in the technical outdoor, sportswear and snow sports markets, as well as water sports, golf and athletic clothing. Her five-person design company implemented design elements including concept, color direction, production design and product development.

“I am thrilled to embark on this new adventure and journey with Sierra Designs and Ultimate Direction,” said Miller. “With the brand's reputation and consumer loyalty, I look forward to bringing on new creations and innovations to all of its categories. I look forward to living in Colorado and becoming part of the Sierra Designs and Ultimate Direction family.”

Prior to owning her own design firm, Miller worked as a freelancer and in-house with numerous companies and brands. Specifically, Miller has gained experience in product direction for retail sales upward of $100 Million. Additionally, she has traveled extensively around the world to conduct product development and trend research as well as pricing and negotiations.

Miller is an avid participant in outdoor activities including skiing, rock climbing, sea kayaking, water skiing, swimming and hiking. She also loves to write, produce movies and practice art.

About Sierra Designs
In 1965, Sierra Designs was the original pioneer of outdoor equipment and apparel. Today, the company has become renowned as one of the leading outdoor brands: a company that relies on its authenticity and experiences to share its personal passion of the outdoors through specialty retailers in the community. As an established, heritage brand, Sierra Designs strives to use its experience, mountain lifestyle and sustainability learnings to create innovative and authentic products that fuel the passion for the outdoor journey. Sierra Designs is the authority on outdoor gear and apparel, the adventure seekers and a reliable and trustworthy friend. For more information visit their website at http://www.sierradesigns.com. 


###

Related

Mathews Named Director of Sales for Sierra Designs/Ultimate Direction

LOUISVILLE, COLO. — Sierra Designs, a technical leader of innovative outdoor clothing and gear and Ultimate Direction, a manufacturer of high-performance hydration systems today announced that Mark Mathews has been named its new director of sales, effective July 31, ...read more

New Hire for Sales Director at Sierra Designs and Ultimate Direction

Boulder, Colo. (May 16, 2008) – Sierra Designs and Ultimate Direction announce the hire of Jason McGibbon as the companies' new director of sales. McGibbon comes to Sierra Designs and Ultimate Direction from Mission Playground, where he was working as a consultant and acting ...read more

CRP to Support Sierra Designs & Ultimate Direction

Effective immediately, Canadian Recreation Products (CRP), a Division of American Rec (www.americanrec.com) based out of GTA, Ontario, is expanding to manage sales and product distribution for Sierra Designs and Ultimate Direction in Canada.Previously, Sierra Designs and Ultimate ...read more

Verde PR will Spearhead PR for Sierra Designs and Ultimate Direction

Louisville, Colo., Jan. 10, 2008 – Sierra Designs and Ultimate Direction announce Verde PR and Consulting as its new public relations agency of record. Verde begins representing both brands immediately.“We are excited to have Verde PR as part of our brand team. Verde's ...read more

Paul Gagner Named President of Sierra Designs and Ultimate Direction

Louisville, COLO. - Sierra Designs, a technical leader of innovative outdoor clothing and gear and Ultimate Direction, a manufacturer of high-performance hydration systems today announced that Paul Gagner has been named its new President, effective April 24, 2006. Gagner ...read more

Kelty, Sierra Designs, and Ultimate Direction debut at Friedrichshafen

American Rec debuts at OutDoor 2012 Friedrichshafen trade show, introduces Kelty, Sierra Designs, and Ultimate Direction to Europe First-time attendance at the OutDoor 2012 Friedrichshafen show underscores commitment to brand growth in the European market BOULDER, COLO. (For ...read more

Sierra Designs Hires New Sales Agency For The Southwest Territory

Sierra Designs, an authentic technical leader in developing innovative outdoor products including tents, sleeping bags and clothing for “people in the know”, today announced it has hired Andrew Russell Sales to represent the southwest territory, effective October 23, ...read more

Sierra Designs Hires New Sales Agency For The Southeast Territory

Sierra Designs, an authentic technical leader in developing innovative outdoor products including tents, sleeping bags and clothing for “people in the know”, today announced it has hired the Adventure Marketing Group to represent the southeast territory, effective December ...read more

BOSG hires Chris Miller as East Coast Sales Director

BOULDER, COLO. (For Immediate Release) - The Boulder Outdoor Specialty Group (BOSG), a collection of six cornerstone outdoor industry brands, is proud to announce the addition of Chris Miller as their East Coast Sales Director. As the East Coast Sales Director, Miller will be ...read more