BOSG hires Chris Miller as East Coast Sales Director

Miller to direct East Coast sales managers for Kelty, Kelty KIDS, Sierra Designs, Slumberjack, Wenger, and Ultimate Direction
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BOULDER, COLO. (For Immediate Release) - The Boulder Outdoor Specialty Group (BOSG), a collection of six cornerstone outdoor industry brands, is proud to announce the addition of Chris Miller as their East Coast Sales Director.

As the East Coast Sales Director, Miller will be tasked with assisting a team of four dedicated inside sales managers for the New England, Mid Atlantic, South East, and South Central territories. Miller will assist with strategic initiatives to help grow sales and expand into new markets while working to maintain a high level of customer satisfaction with current accounts.

“Chris has a long history of providing excellent sales support, direction, and strategy to a variety of outdoor and apparel companies and we’re looking forward to having him on our team,” said Kenny Ballard, president of the BOSG. “Chris’s expertise along with his ability to get results and grow sales will be an asset to all of our Boulder-based brands.”

As a member of the BOSG team, Chris will take an active roll contributing to the company’s strategic initiatives, product development and innovation, and the Boulder Group’s overall performance.

Before his current position with the BOSG, Miller was the Vice President of Sales and Marketing with Summit Resource Group in Bozeman, MT. Prior to that, Miller worked as the Director of Sales and Marketing for WigWam Mills and the National Accounts Manager with LaCrosse Footwear.

An avid triathlete and winter sports enthusiast, Miller spends as much free time as possible recreating outdoors near his home in Belmont, MI. He can be reached at cmiller@bosgus.com or by phone at 616-874-6704.

The Boulder Outdoor Specialty Group is a collection of six of the best-known and best-loved brands in the outdoor industry, offering a wide variety of gear to compliment any outdoor pursuit. The Boulder Group’s brand family includes Kelty, Kelty KIDS, Sierra Designs, Slumberjack, Wenger, and Ultimate Direction. Drawing upon decades of experience and a love of the outdoors, the Boulder Group develops, tests, and produces some of the finest camping, backpacking, and outdoor equipment and apparel available.

For more information, please contact Scott Kaier at scottk@madriver.com, 802-583-6070.

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