Boulder Outdoor Specialty Group welcomes Jay Curwen to sales team

Curwen to manage South Eastern territory for Kelty, Kelty KIDS, Sierra Designs, Slumberjack, Wenger, and Ultimate Direction

The Boulder Outdoor Specialty Group (BOSG), a collection of six cornerstone outdoor industry brands, is proud to announce the addition of Jay Curwen to their inside team of dedicated territory managers.

As a South Eastern territory sales manager, Jay will be better able to address the specific, regional needs of his customers, elevating the level of service and value for the end-user. Working out of his office in Ashville, NC, Chris will be tasked with assisting current clients and opening new accounts in TN, NC, SC, GA, AL, MS, and FL.

“We're looking forward to having Jay on board. His years of sales and outdoor experience will be an asset to our team,” said Kenny Ballard, president of the BOSG. “As a dedicated territory sales manager, Jay will have the tools, brand knowledge, and opportunity to excel in his new position.”

As an employee and member of the BOSG team, Jay will take an active roll contributing to the companies' overall strategic initiatives, assisting with product development and innovation, and enhancing the Boulder Group's overall performance.

With an extensive sales history and years of experience representing The North Face and Patagonia, Jay brings a deep knowledge of the outdoor industry and the specific needs of his South Eastern territory to his new position with the BOSG.

Jay is a USARA National Champion adventure racer and former National Ski Patroller. An avid mountain biker and Board Chair holder on Asheville's Mountain Sports Festival, he can be contacted at or 828-713-9139.

The Boulder Outdoor Specialty Group is a collection of six of the best-known and best-loved brands in the outdoor industry, offering a wide variety of gear to compliment any outdoor pursuit. The Boulder Group's brand family includes Kelty, Kelty KIDS, Sierra Designs, Slumberjack, Wenger, and Ultimate Direction. Drawing upon decades of experience and a love of the outdoors, the Boulder Group develops, tests, and produces some of the finest camping, backpacking, and outdoor equipment and apparel available.

For more information, please contact Scott Kaier at, 802-583-6070.