SIA Nordic Demo Gathers Top Brands, Retailers at Devil's Thumb Ranch - SNEWS

SIA Nordic Demo Gathers Top Brands, Retailers at Devil's Thumb Ranch

SIA's Nordic Demo (Jan. 30-31), created specifically for the Nordic community, will give retailers the chance to demo and compare the latest in skate, cross-country and touring technology on the 100km beautifully groomed trails at Devil’s Thumb.
Author:
Updated:
Original:

On January 30-31, SIA's Nordic Demo will play host to retailers from across the globe at Devil's Thumb Ranch for the Nordic- portion of the On-Snow Demo/Ski-Ride Fest following the 2012 Snow Show in Denver, Colorado (Jan 26-29). This year's Nordic Demo was created specifically for the Nordic community, giving retailers the chance to demo and compare the latest in skate, cross-country and touring technology on the 100km beautifully groomed trails at Devil's Thumb.

“As a retailer, the Nordic Demo is a critical event for making the best decisions on specific brands and models to carry for your customers,” commented Reese Brown, SIA Nordic Director. “Retailers will get to try out the product as well as ski and socialize with key principals from all the manufacturing companies,” added Brown.

Check out footage from last year's Nordic Demo at: http://vimeo.com/27496092

This year's Nordic Demo will feature more equipment, brands, models and sizes than any other demo in the country. During the two-day Nordic Demo, retailers can also attend seminars and events to network and share ideas with like-minded retailers from around the country.

“SIA stands out as the best Nordic Demo for the industry we have ever attended. The dealers who attend assure us that this is an invaluable event for determining their buying decisions for the coming year,” said Rick Halling, National Product Manager, Atomic.

Current list of Nordic Demo exhibitors:
Alpina Sports, Atomic Nordic, Atlas Snowshoes, Fischer Sports, Madshus, Rossignol Nordic, Salomon Nordic and Swix Sport USA.

“We're bringing state of the art ski and boot technology for testing - retailers won't want to miss out,” said Steve Kvinlaug from Alpina Sports.

To register for the SIA Snow Show or Nordic Demo, go-to: siasnowshow.com/Registration. For more information on the Nordic Demo, please visit siasnowshow.com/NordicDemo or contact Reese Brown at RBrown@snowports.org

- SIA -

SnowSports Industries America (SIA) is the national not-for-profit, North American member-owned, trade association representing suppliers and service providers of snow sports products with constituents in the retailer, rep and resort communities. Established in 1954, SIA annually produces the SIA Snow Show, the largest snow sports industry trade show, on-snow demo and networking environment globally, while delivering invaluable data/research reports including the Snow Sports Market Intelligence Report, SnowSports RetailTRAK and Executive Market Summary. SIA helps grow the industry with consumer initiatives and websites, snowlink.com and wintertrails.org, marketing products, services and programs helping our Members operate more efficiently, bring their products to market and increase participation in snow sports. For more information, check out snowsports.org. SnowSports Industries America, 8377-B Greensboro Drive, McLean, VA 22102-3587. Phone: 703.556.9020, Fax: 703.821.8276, Email: PR@snowsports.org.

Related

Nordic Community, Top Brands to Gather for SIA’s Nordic Demo

On February 4, 2013, SIA's Nordic Demo will play host to retailers from across the globe at Devil's Thumb Ranch for the Nordic-portion of the On-Snow Demo/Ski-Ride Fest following the 2013 SIA Snow Show in Denver, Colorado (Jan 31- Feb 3). The Nordic Demo's new one-day format was ...read more

Snow Sports Industry Will Revel Slopeside at SIA's On-Snow Demo

On the heels of the SIA Snow Show in Denver, Colorado (Jan 28-31), Show attendees will head up to the mountains of Winter Park Resort and Devil's Thumb Ranch for the first international On-Snow Demo/Free Ride Fest on February 1-2, 2010. Over 150 brands will be involved in this ...read more

Industry Will Hit Slopes, Trails at SIA On-Snow Demo/Ski-Ride Fest

The 2nd annual SIA On-Snow Demo/Ski-Ride Fest (Jan 31-Feb 1) at Winter Park Resort and Devil's Thumb Ranch & Nordic Center is turning into a jam-packed two-day event. Hitting the slopes and trails with industry friends at the Demo will be the perfect transition from four days of ...read more

SIA Signs Reese Brown to Head Up Nordic Outreach

SnowSports Industries America (SIA) announced today they have signed on with Reese Brown and his company, RDB Marketing & Event Services, to act as SIA's Nordic Program Director. Under this new agreement, Brown will be managing the Winter Trails program as well as the SIA Snow ...read more

Two Days of Sunshine, Friends and Snow at SIA’s On-Snow Demo

SIA Snow Show's 3rd annual On-Snow Demo/Ski-Ride Fest (Jan. 30-31) brought together a crowd of industry friends to enjoy blue bird skies and great snow at Winter Park Resort for the Alpine/Snowboard Demo & Ski-Ride Fest portion and nearby Devil's Thumb Ranch for the Nordic Demo, ...read more

SIA Snow Show Will Take Over Denver Jan 28-31

After being in Vegas for 37 years, this week SIA will head to a city that truly embraces snow sports. From January 28-31, the 2010 SIA Snow Show will take over downtown Denver and deliver the hottest snow sports trends, innovations, educational seminars, product presentations, ...read more

sialogo_4c

SIA Nordic Committee Members Gather to Discuss State of the Industry, Determine 2014 Nordic Demo Location

Earlier this week, SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, gathered members of the Nordic community for their annual Nordic Committee Meeting in Manchester, New Hampshire. During the daylong meeting, Committee members ...read more

Record Pre-Reg Numbers for Snow Show's On-Snow Demo

Plans for the SIA Snow Show's 3rd annual On-Snow Demo/Ski-Ride Fest (Jan. 30-31) are being finalized this week and record numbers have already pre-registered to attend the annual two-day event of on-snow testing and slope-side socializing. Winter Park Resort will host the ...read more

Writers Gather for SIA’s Northeast Snow Sports Update

Last Friday, during the annual Boston Globe Ski & Snowboard Expo, SnowSports Industries America (SIA) staff presented an overview of snow sports trends, new product technology, Northeast-based research, participation, demographics and how weather predictions for the upcoming ...read more