Nordic Community, Top Brands to Gather for SIA’s Nordic Demo

SIA’s Nordic Demo (Feb 4, 2013) will give retailers the chance to demo and compare the latest in skate, cross-country and touring technology on the 100km beautifully groomed trails at Colorado's Devil’s Thumb Ranch.

On February 4, 2013, SIA's Nordic Demo will play host to retailers from across the globe at Devil's Thumb Ranch for the Nordic-portion of the On-Snow Demo/Ski-Ride Fest following the 2013 SIA Snow Show in Denver, Colorado (Jan 31- Feb 3). The Nordic Demo's new one-day format was created specifically for the Nordic community, giving retailers the chance to demo and compare the latest in skate, cross-country and touring technology on the 100km beautifully groomed trails at Devil's Thumb.

“As a retailer, the Nordic Demo is a critical event for making the best decisions on specific brands and models to carry for your customers,” commented Reese Brown, SIA Nordic Director. “Retailers will get to try out the product as well as ski and socialize with key principals from all the manufacturing companies,” added Brown.

Check out highlights from the 2012 Nordic Demo at:

“Any shop that is serious about giving their customers the best gear for their needs must attend the SIA Nordic Demo. How can you advise someone to buy a ski if you have no idea how it performs?” commented Mick Dodds, The Ski Hut, Duluth, MN.

This year's Nordic Demo will feature more equipment, brands, models and sizes than any other demo in the country. During the one-day event, retailers can also attend networking socials including the opening night reception with a ‘State of the Industry' presentation, a customer engagement seminar and an industry happy hour to network and share ideas with like-minded retailers from around the country.

“No other event gives dealers the chance to test gear head-to-head. Key manufacturers are there with all levels and categories of skis and boots plus the tracks and terrain are perfect for testing. It is the perfect event for a dealer to determine what to carry,” said Rick Halling of Fischer U.S. Nordic Division.

Current list of Nordic Demo exhibitors:
Alpina Sports, Atomic Nordic, Fischer Sports, Madshus, Rossignol Nordic, Salomon Nordic and Swix Sport USA.

To register for the 2013 SIA Snow Show or Nordic Demo, go-to: For more information on the Nordic Demo, please visit or contact Reese Brown at

- SIA -
SnowSports Industries America (SIA) is the national not-for-profit, North American member-owned, trade association representing suppliers and service providers of snow sports products with constituents in the retailer, rep and resort communities. Annually producing the SIA Snow Show, the largest snow sports industry trade show, on-snow demo and networking environment globally, SIA delivers invaluable data/research reports including the Snow Sports Market Intelligence Reports, SnowSports RetailTRAKTM and Executive Market Summary. SIA also produces the Supplier Show, Sourcing Snow, at the SIA Snow Show; learn more at SIA is dedicated to growing the industry through consumer initiatives and websites, and, marketing resources, services and collaborative programs to increase participation and move product. For more information, visit SnowSports Industries America, 8377-B Greensboro Drive, McLean, VA 22102-3587 (Washington, DC Area). Phone: 703-556-9020, Fax: 703-821-8276, Email: