Record Pre-Reg Numbers for Snow Show's On-Snow Demo

Plans for the SIA Snow Show’s 3rd annual On-Snow Demo/Ski-Ride Fest (Jan. 30-31) are being finalized this week and record numbers have already pre-registered to attend the annual two-day event of on-snow testing and slope-side socializing.

Plans for the SIA Snow Show's 3rd annual On-Snow Demo/Ski-Ride Fest (Jan. 30-31) are being finalized this week and record numbers have already pre-registered to attend the annual two-day event of on-snow testing and slope-side socializing. Winter Park Resort will host the Alpine/Snowboard Demo & Ski-Ride Fest and act as base camp for all lift service testing and nearby Devil's Thumb Ranch will host the Nordic Demo focusing on the latest in skate, cross-country, touring and snowshoe technology.

During the Demo, retailers and media can test products from over 120 brands representing ski, snowboard, Nordic, AT, telemark and backcountry gear and accessories. Other attendees will get time on-snow and downtime with industry friends during parties, events and après happy hours hosted by SIA and members. For those needing a little friendly competition there's the Uphill/Down Challenge and Office Booyz & Girlz “non-contest” contest– both held at Winter Park Resort and open to all On-Snow Demo attendees. There will also be a 2 Mile High BBQ at the Sunspot (Monday, January 30) at Winter Park. Reservations are required for the 2 Mile High BBQ, deadline is Thursday, Jan 19. RESERVE your spot today.

“The On-Snow Demo brings the industry together, doing what they love to do – it's a great way to wrap up the Show experience. Personally, I always look forward to those two days of being outside and catching-up with friends,” commented David Ingemie, President of SIA.

This year's Nordic Demo at Devil's Thumb Ranch was created specifically for the Nordic community and will feature more equipment, brands, models and sizes than any other demo in the country. Retailers will also have the chance to attend seminars and networking events to share ideas with like-minded retailers from around the country. Learn more about the Nordic Demo Events including the Uinta Beer Dinner, Monday, January 30 and the Winter Feast Cooking Demonstrations.

Current list of Nordic Demo exhibitors: Alpina Sports, Atomic Nordic, Atlas Snowshoes, Fischer Sports, Madshus, Rossignol Nordic, Salomon Nordic, Smith Optics, and Swix Sport USA.

“As a retailer, the Nordic Demo is a critical event for making the best decisions on specific brands and models to carry for their customers,” commented Reese Brown, SIA Nordic Director. “Retailers will get on some great gear but also socialize with key principals from all the manufacturing companies,” added Brown.

The On-Snow Demo/Ski-Ride Fest is hosted in-conjunction with the Western Winter Sports Reps Association's (WWSRA) Rocky Mountain Demo and in partnership with Cross Country Ski Areas Association (CCSAA).

For a complete, up-to-date guide to the 2012 On-Snow Demo/Ski-Ride Fest go to: and check back often for updates. For 24/7 updates on all things 2012 Snow Show, be sure to visit the SIA Social Dashboard to stay connected with us through the SIA Facebook page, SIA's Latest and on Twitter -- we'll be sending highlights before and during the Show to keep you in the know. When tweeting about the Show, please add #SIA12 to join in on our Twitter feed.

- SIA -
SnowSports Industries America (SIA) is the national not-for-profit, North American member-owned, trade association representing suppliers and service providers of snow sports products with constituents in the retailer, rep and resort communities. Established in 1954, SIA annually produces the SIA Snow Show, the largest snow sports industry trade show, on-snow demo and networking environment globally, while delivering invaluable data/research reports including the Snow Sports Market Intelligence Report, SnowSports RetailTRAKTM and Executive Market Summary. SIA helps grow the industry with consumer initiatives and websites, and, marketing products, services and programs helping our Members operate more efficiently, bring their products to market and increase participation in snow sports. Subaru is the official vehicle of SnowSports Industries America (SIA), the 2012 SIA Snow Show and On-Snow Demo/Ski-Ride Fest and Winter Trails. For more information, check out SnowSports Industries America, 8377-B Greensboro Drive, McLean, VA 22102-3587 (Washington, DC area). Phone: 703.556.9020, Fax: 703.821.8276, Email: