SIA Members Will Bring On the Fashion in Aspen

SIA has partnered with Aspen Fashion Week to produce a fashion show featuring SIA Members entitled Snow Collections. SIA Members appearing in the runway show include Dale of Norway, FERA, Helly Hansen, Killy, Krimson Klover, Obermeyer and SKEA.
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SIA set to host “Snow Collections” runway show during Aspen Fashion Week

SnowSports Industries America (SIA) has partnered with Aspen Fashion Week (AFW) to produce an exciting new fashion show with SIA Members entitled Snow Collections Presented by SIA. Models will hit The Snowstage on Monday, March 12th at 4PM in next year's boldest snow sports high fashions from seven SIA Members including Dale of Norway, FERA, Helly Hansen, Killy, Krimson Klover, Obermeyer and SKEA. Each brand will present their top chic looks for next season designed with technical fabrics and features to perform in the most demanding winter conditions.

SIA will also host a private media breakfast and exclusive look at winter fashion trends on March 13th at the LimeLight Lodge in the Monarch room. During the breakfast, brands from the Snow Collections runway show will mix, mingle and interact with top fashion journalists, providing background on their Fall/Winter 2012.13 collections.

“SIA is excited to partner with Aspen Fashion Week this year – the event always gets people buzzing about the latest in snow sports fashions and SIA Members have some amazing collections they'll be highlighting,” said David Ingemie, SIA's president.

Aspen Fashion Week (March 10-14) is a destination fashion event designed to showcase and market winter resort, ski, sportswear and technical outerwear in the home and playground of the most stylish mountain town. The week of activities include daily après ski runway shows, inspired dinners, cocktail events, on-mountain adventures, boutique events, fashion film screenings and musical performances throughout downtown Aspen.

“I could not be more proud of the amazing talent and luxury brands being showcased in Aspen this year,” says AFW Founder, Lisa Johnson. “Entering our fourth season, we are truly showcasing the best in winter collections ranging from emerging talent in sportswear to veteran designers in technical ski and outerwear. AFW provides a one of a kind experience where guests, media and buyers can view the true scope of the winter resort, ski and outwear industries.”

The Wall Street Journal and Outside are this season's Media Partners. The St. Regis Aspen will serve as a Presenting Partner and host hotel.

For more information on SIA's Snow Collections runway show or media breakfast and showroom visit snowsports.org/afw or contact Anovia Daniels, SIA's Communications/PR Manager at ADaniels@snowsports.org or 703.506.4214.

The official schedule of events for Aspen Fashion Week can be found on the Aspen Fashion Week website, aspenfashionweek.com. For more information on Aspen Fashion Week, please contact Ali Paul of Paul + Williams at: ali@paulandwilliams.com or Lisa Johnson, Aspen Fashion Week at: lisa@aspenfashionweek.com.

- SIA -
SnowSports Industries America (SIA) is the national not-for-profit, North American member-owned, trade association representing suppliers and service providers of snow sports products with constituents in the retailer, rep and resort communities. Established in 1954, SIA annually produces the SIA Snow Show, the largest snow sports industry trade show, on-snow demo and networking environment globally, while delivering invaluable data/research reports including the Snow Sports Market Intelligence Report, SnowSports RetailTRAKTM and Executive Market Summary. SIA helps grow the industry with consumer initiatives and websites, snowlink.com and wintertrails.org, marketing products, services and programs helping our Members operate more efficiently, bring their products to market and increase participation in snow sports. Subaru is the official vehicle of SnowSports Industries America (SIA), the 2012 SIA Snow Show and On-Snow Demo/Ski-Ride Fest and Winter Trails. For more information, check out snowsports.org. SnowSports Industries America, 8377-B Greensboro Drive, McLean, VA 22102-3587 (Washington, DC area). Phone: 703.556.9020, Fax: 703.821.8276, Email: SIAmail@snowsports.org.

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