SIA Gets Industry On Snow with Demo & Free Lift Ticket Offer - SNEWS

SIA Gets Industry On Snow with Demo & Free Lift Ticket Offer

For the second year running, Snow Show attendees will have a terrific incentive for attending the 2011 Snow Show (Jan 27-30). Colorado Ski Country USA (CSCUSA) is offering attendees lift ticket coupons for participating resorts for Jan 31st-Feb 4th.

For the second year running, Snow Show attendees will have a terrific incentive for attending the 2011 Snow Show at Denver's Colorado Convention Center (Jan 27-30). Colorado Ski Country USA (CSCUSA) is offering SIA Show attendees lift ticket coupons to use at participating CSCUSA resorts after the Snow Show. Coupons will be valid for five days following the Snow Show from Jan 31st through Feb 4th at twenty-one CSCUSA member resorts.

“Right after the Snow Show is a fantastic time to ski and ride in Colorado,” commented Melanie Mills, president and CEO of Colorado Ski Country USA. “Show attendees will have 21 resorts to choose from, the slopes will be in prime condition, and snow will be plentiful.”

“This is a great opportunity for Show attendees to be able to get out on the snow and experience some of the amazing terrain that Colorado has to offer,” commented David Ingemie, SIA's President.

Here's how it works – pre-register for the 2011 Snow Show and three lift ticket coupons will accompany your Show badge in the mail. There are two special offers -- Snow Show Buyers will receive three FREE lift ticket coupons and all Snow Show Attendees will receive three 2-FOR-1 coupons.


Snow Show Buyers:Three FREE lift ticket coupons
All Snow Show Attendees:Three 2-FOR-1 lift ticket coupons

How to Redeem:
Present coupons with 2011 Snow Show Badge at ticket office

Dates Valid:
January 31 - February 4th

Participating Colorado Ski Country USA resorts (see below)

Arapahoe Basin
Aspen Highlands
Aspen Mountain
Copper Mountain
Crested Butte
Echo Mountain
Monarch MountainPowderhorn
Purgatory (Durango)
Ski Cooper
SolVista Basin
Winter Park
Wolf Creek Ski Area

From January 27-30, 2011, the snow sports industry will take over downtown Denver coming together for business, networking and social. The 2011 SIA Snow Show will once again celebrate the industry and present the latest snow sports trends, innovations, educational seminars, product presentations, personalities, events, concerts, meetings, and parties. Attendees gather to conduct business that can only happen at the Show – viewing full color-lines and major trends for winter 2011/2012, meeting with key principals, and networking with industry leaders face-to-face.

Following the Snow Show, attendees will head up to the mountains for the national On-Snow DemoSki-Ride Fest at Winter Park Resort and Devil's Thumb Ranch on January 31 – February 1, 2011. In conjustion with the WWSRA Rocky Mountain Demo and in partnership with Cross Country Ski Areas Association (CCSAA), hardgood buyers and media can try out the gear they've just seen at the Show, while the rest of us can ski, ride and slide at Winter Park and Devil's Thumb. The industry can pre-register for the On-Snow Demo/Ski-Ride Fest for $10; registration includes lift tickets/trail passes, breakfasts, lunches, rentals, transportation and happy hours.

Check out the latest On-Snow details here with more to come. For updates and additional Snow Show information and updates, visit

–Colorado Ski Country USA–
Colorado Ski Country USA (CSCUSA) is the not-for-profit trade association representing Colorado's 22 ski & snowboard resorts. CSCUSA is the global voice of the Colorado ski industry. The Association's primary functions are concentrated in marketing, public policy and public relations. Information about CSCUSA and its members can be found at, on Twitter @ ColoradoSkiUSA and on Facebook at This release and other press information can be found in the online press room at

- SIA –

SnowSports Industries America (SIA) is the national not-for-profit, North American member-owned, trade association representing suppliers of consumer snow sports products with constituents in the retailer, rep and resort communities. Established in 1954, SIA annually produces the SIA Snow Show, the largest snow sports industry trade show, on-snow demo and networking environment globally, while delivering invaluable data/research reports including the Snow Sports Market Intelligence Report, SnowSports RetailTRAK and Executive Market Summary. SIA also develops marketing products, programs and services such as logistics and Government affairs that help our Members operate more efficiently and increase participation in snow sports. For more information, check out SnowSports Industries America, 8377-B Greensboro Drive, McLean, VA 22102-3587 (Washington, DC Metro Area). Phone: 703.556.9020, Fax: 703.821.8276, Email:


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