(Renton, WA and Kathmandu, Nepal—September 28, 2011)Today, Sherpa Adventure Gear is pleased to announce it has chosen new ‘sirdars’—or directors—to key positions that will help guide the fast-growing company into the future.
Amy Lietz Roberts will join Sherpa Adventure Gear on October 1st as the Director of Product Development and Design. Roberts brings talent and extensive experience in the outdoor industry to the job.She has worked as a lead designer for Mountain Hardwear, and has also designed for Outdoor Research, Sierra Designs, Camelbak, Clik Elite and Sherpani. Roberts will lead Sherpa Adventure Gear’s design teams in both Renton and Kathmandu.
Scott Marble, who has worked for Sherpa Adventure Gear for three years managing production, has been promoted to Director of Operations and Planning.In his new role, Marble will oversee the company’s domestic and international operational functions, from the logistics of bringing materials into Nepal, where the majority of Sherpa’s styles are made, to the export and delivery of the final product to over a dozen countries where Sherpa Adventure Gear is sold. Marble has worked in the outdoor industry for almost 20 years in both the retail and manufacturing realms.
Finally, Chuck Pennington has accepted the advisory role of Brand and Marketing Director for Sherpa Adventure Gear. With a decades-deep background in both advertising and design, Pennington has long focused on strategically driven branding for clients ranging from the Fortune 500 to tiny start-ups. In the outdoor industry, Pennington created Montrail’s ‘You Can’t Fake Fit’ campaign when the brand was re-launched and re-crafted from its One Sport roots. Pennington has some history with Sherpa Adventure Gear, as the creator of the company’s original identity and as a wise, guiding voice in the background. Moving forward, Pennington will expand his involvement to elevate the company’s distinct message and position.
“The hard work continues for our brand,” said Sherpa Adventure Gear founder Tashi Sherpa. “I am privileged and grateful to our entire dedicated team for all our successes. With Amy, Scott and Chuck on board as Sirdars, I am confident Sherpa Adventure Gear will continue to climb ahead as we create a world class product line that truly pays tribute to our legendary Sherpa heritage.“
About Sherpa Adventure Gear
Sherpa Adventure Gear was founded in 2003 by Tashi Sherpa, who was inspired to start the company when he discovered that his uncle was one of the Sherpa on Sir Edmund Hilary’s celebrated first-ever expedition to the top of Mount Everest in 1953.Sherpa Adventure Gear—which manufacturers apparel for mountain and outdoor adventures—honors the unsung Sherpa heroes who make high altitude Himalayan climbs possible for others by carrying the loads, laying the ropes and guiding the way.Sherpa athlete-ambassadors test and help design Sherpa Adventure Gear products, most of which are manufactured in Nepal. Sherpa Adventure Gear employs over 150 people in Nepal, and in 2009, furthered its local commitment when it opened its downtown Kathmandu headquarters, which houses its offices, the flagship Sherpa Gear House store and The Terrace bed and breakfast. Two more stores opened in 2010, in Namche and Pokhara, Nepal.The company’s marketing and sales office is in Renton, Washington. Sherpa Adventure Gear gives back to the Sherpa community by funding educational and social initiatives that benefit its future, such as providing scholarships to needy Sherpa children.