Sherpa Adventure Gear Focuses Spring '13 Line on Functional Categories

Sherpa Adventure Gear has retooled its line for Spring 2013 with function-based categories for alpinists, outdoor enthusiasts, travelers and for every day wear.

Sherpa Adventure Gear looks to spring ’13 with a new approach that categorizes its apparel collection by function for users ranging from core alpinists to everyday wearers.

The company—which was founded to bring attention to the unsung Sherpa heroes who help make high-altitude expeditions possible—has organized the line into five categories that delineate how they expect people will use the clothing.

“We now look at the whole,” said Amy Lietz Roberts, the Chief Sirdar of Product Development and Design. “This approach is easy to lay out for a buyer or for retail sales staff, because it shows how each layer works in a system for a particular use. Every piece has its place, so it keeps the line cohesive and purposeful.”

The pinnacle category is the Khangri Alpine Series, with productsintended for core climbers such as the Sherpa guides the company sponsors.Khangri means ‘mountain’ in the Sherpa language. The Asaar 2.5-Layer Jacket is a new shell jacket in the collection, which includes base and mid-layers, insulation, soft and hard shell jackets and pants.

The Asaar 2.5-Layer Jacket is for the high mountain athlete fixated on minimalism, performance, packability and weight. Designed in collaboration with Sherpa athletes, the Asaar is made of Pertex Shield, a 2.5-layer laminate that’s compressible, waterproof, breathable and extremely light. The fit is streamlined, but is designed to go over an insulating layer when a sudden squall or showers hit.Functional details serve the ‘nothing-extraneous’ mindset of serious climbers, such as a single, chest-height, self-stow pocket that doesn’t interfere with a harness or pack belt, minimally elasticized cuffs that accommodate gloves, and a simplistic and light hood with a stiffened brim and elasticized binding that fits snugly over a helmet.A waterproof zipper and seam sealing throughout ensures stay-dry comfort, but Pertex Shield will also let heat escape during the ascent. The Asaar is for men and women.

Tackling high mountains demands fitness, and Sherpa Adventure Gear has assembled styles for this purpose in its Himal Training collection, including the new Imja Jacket.

The hooded Imja Jacket—for men and women—offers big returns for a simple solution. It’s a compressible, take-everywhere piece for trail running, tuning up at the crag, a lap on a bike, or any activity that keeps you in shape for your next big adventure.The almost weightless, stretchable fabric hovers above your skin, averting drizzle but letting you keep up the pace without overheating. IceFil® stretch-mesh panels under the arms ventilate and cool as you build up steam.No nonsense features include articulated elbows, thumb holes to keep sleeves in place, a longer back hem for extra coverage, and reflective accents for visibility from every angle.

Three other categories round out Sherpa’s framework for its line.The Parbat Mountain Series—from the Sanskrit word meaning “mountain rock”—will encompass technical clothing for all-mountain enthusiasts that climb, ski, and backpack or hike. Trekkers and travelers can turn to the Khumbu Trek collection for packable and versatile clothing that is functional day after day.The collection is named after the popular Khumbu trekking region in Nepal. Finally, Sherpa Adventure Gear’s every day wear collection—Karma Lifestyle—includes shirts, graphic t-shirts, shorts and pants in a variety of styles.

“Our revamped line guides how we develop products,” said Leitz Roberts.“Since we are more specific about how we anticipate a garment will be used, that guides everything from the fit to the features to the fabrics.”

About Sherpa Adventure Gear

Sherpa Adventure Gear was founded in 2003 by Tashi Sherpa, who was inspired to start the company when he discovered that his uncle was one of the Sherpa on Sir Edmund Hilary’s celebrated, first-ever expedition to the summit of Mount Everest in 1953. Sherpa Adventure Gear—which manufacturers apparel for mountain and outdoor adventures—honours the unsung Sherpa heroes who make high altitude Himalayan climbs possible by carrying the loads, laying the ropes, and guiding the way.Sherpa athlete-ambassadors test and help design Sherpa Adventure Gear products, most of which are manufactured in Nepal. The company employs over 150 people in Nepal, and in 2009, furthered its local commitment when it opened its downtown Kathmandu headquarters, which houses its offices, a flagship store and The Terrace bed and breakfast. Two more stores opened in 2010, in Namche and Pokhara, Nepal.The company’s marketing, sales and North American distribution is based in Renton, Washington. Sherpa Adventure Gear gives back to the Sherpa community through its Paldorje Education Fund.A portion of every sale funds educational and social initiatives, such as providing scholarships to deserving Sherpa children.



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