Road ID Appoints OutsidePR as Agency of Record

Road ID Appoints OutsidePR as Agency of Record

San Francisco, CA-Road ID, the premier manufacturer of athletic identification gear, has retained San Francisco-based OutsidePR to implement a national public relations outreach campaign.

The work for Road ID will help educate outdoor enthusiasts about the critical need to wear identification during athletic outings. Road ID products, which are race and workout staples of such athletes as Levi Leipheimer, Craig Alexander and Dean Karnazes, are much more than simple identification. The company's rugged arsenal of products feature laser-engraved personal identification, allowing first responders the ability to contact family members in an emergency, as well as providing access to medical conditions and other critical information which could prevent delays in treatment.

The company's latest development, a line of Interactive products, guides medical professionals to a dedicated and secure online Emergency Response Profile (ERP) created by the Road ID wearer. The ERP can communicate the user's name, address, emergency contacts, health insurance, allergies, previous medical conditions and other important data.

Craig Alexander, the two-time defending Ironman World Champion, said, “As a husband and father I think it's important to do whatever I can to give my family peace of mind while I am training and racing. Accidents happen, and athletes need to protect themselves with an ID that will speak for them if they can't speak for themselves.”

Edward Wimmer, the co-owner, with his father, of the Erlanger, Kentucky-based Road ID, said, “We hope that one day, wearing ID will be as common among athletes as wearing a seatbelt is among motorists. OutsidePR can help realize that vision. They came out on top of what was a very thorough agency review. Their writing, athletic background and expertise in working with the media made them a very good fit for Road ID.”

About Road ID
Road ID manufactures the premier line of identification gear for outdoor athletes so they can be identified in case of emergency or accident. Each Road ID is designed to give medically trained first responders the information they need to immediately contact family members, access medical information and prevent serious delays in case of injury.

The company's line of customized IDs is an integral part of any active person's gear and can be worn on the wrist, shoe, ankle, or around the neck. A full line of innovative ID products is available for cyclists, runners, triathletes, skiers, kayakers and other outdoor enthusiasts – making them a must for anyone who plays in the outdoors. For more information visit:

About OutsidePR
OutsidePR was formed in San Francisco in 1995 and currently conducts media relations and marketing services for such clients as GoLite, the Gore-Tex® TransRockies Run, SUGOI Performance Apparel and GU Energy. To learn more about OutsidePR, please visit


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