Vasque Introduces New Insulated Styles to Fall/Winter 17 Hiking Line


Red Wing, MN – Jan. 11, 2017 – Vasque footwear, a family-owned company with over 50 years of experience in the outdoor footwear sector, is pleased to introduce new insulated styles for Fall/Winter 17. Building on the established success of the Vasque’s insulated line, including the Lost 40 and ColdSpark UltraDry, the newly updated Pow Pow III UltraDry and Snowburban II UltraDrybring incomparable traction and warmth to winter trails.

“We are so proud to present our Fall/Winter 17 insulated range that was designed, developed, and thoroughly tested in our state-of-the-art facility in Minnesota,” said Jacob Haddad, Vasque’s senior manager of business planning and product. “In The North, winter is not viewed as just a colder season, but part of everyday life. We all pride ourselves on being the foremost experts on active winter footwear needs and walking the walk when it comes to making the best boots for worst conditions.”


Built around an all-new Nordic Rover™ sole design with Vasque’s ColdHold Compound for maximum traction, the Snowburban II UltraDry™ (MSRP $159.99) boots are ready for frigid temps. With the fit and feel of an alpine hiking boot, these men’s boots are designed to deliver all the performance needed for active cold-weather adventures. 

Also featuring the all-new Nordic Rover™ sole design with Vasque ColdHold Compound for maximum traction and versatility, the Pow Pow III UltraDry™ (MSRP $149.99) boot delivers cold-weather versatility and style across every terrain. With stylish touches and elegant design, these women’s boots are built to deliver all the performance you need for active cold-weather adventures.


ABOUT Vasque

Vasque Footwear has delivered trust on the trail since 1964. With over 50 years of trail footwear innovation, our dedication to on-the-trail performance excellence has never been stronger. Our men's, women's and kids’ hiking boots, backpacking boots and trail running shoes deliver trusted miles on any trail, in any condition, around the world.

We design and produce trail footwear with a single-minded purpose. Every technical innovation and breakthrough starts with elevating your experience on the trail. The foundation, of being honest, original and true to who you are and your customers is what keeps millions of people coming back to Vasque.

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