FOR IMMEDIATE RELEASE
JAM Media Collective
Forsake Partners with Woolrich for Fall/Winter 2015
Boston, MA – Jan. 8, 2015 – Forsake, creators of all-weather Sneakerboot footwear that blends comfort, performance, and style through functional design and practical technology, announced today their partnership with Woolrich for the Fall/Winter 2015 season. A beloved, American heritage brand, Woolrich lends its Made in the USA Wool to the Lockout (MSRP $139), Forsake’s latest All-Weather style. This represents Forsake’s first ever collaboration effort with another brand.
“It was important for us to partner with a brand that shares our values and appreciation for quality, design and heritage. Woolrich exemplifies each of those,” said Jake Anderson, Forsake CEO. “While Woolrich has been around for over 180 years, Forsake has been around for just two. We figured we could probably learn a thing or two from these guys, while offering a fresh perspective.”
As the oldest continuously operating woolen mill in the United States, the Woolrich Mill provided wool blankets to Civil War soldiers. Today, the Woolrich fabric uppers selected by Forsake deliver the natural performance qualities intrinsic to wool including durability, breathability as well as odor and water repellency, making it an ideal choice for Forsake’s latest All-Weather footwear.
“The natural performance elements of Woolrich's USA wool combined with Forsake’s progressive Sneakerboot concept create a compelling product for the consumer that wants distinctive styling and proven performance,” said Nick Brayton, President of Woolrich.
The Lockout is waterproof, breathable style with an Ortholite footbed, gusseted tongue, compression EVA midsole, composite shank, Peak-to-Pavement™ outsole and TPU heel stabilizer. In addition, the Lockout features High & Dry™ Laces, the brand’s latest functional design innovation. A magnet placed discreetly near the boot collar works together with magnets placed in the shoelace tips. Now you don’t have to tie your laces if you’re slipping on your boots to shovel the driveway, take out the garbage or run a quick errand. Simply stick the laces to the side of the boot to keep them off the ground. Available in Camel/Red (pictured), Grey/Cobalt and Black/Maize.
The Lockout, along with the entire Forsake collection, can be viewed later this month at Outdoor Retailer Winter Market in Salt Lake City at the Forsake Booth #VO11, in the vibrant Venture Out area.
About Forsake: Successfully crowd-funded in 2010 by college buddies Sam and Jake, Forsake is a footwear company created out of a shared enthusiasm for being outside and pushing the boundaries. Forsake combines the practical technology of a hiking boot with the aesthetic of an urban sneaker for footwear that performs regardless of conditions, weather or terrain. All Forsake shoes feature a waterproof and breathable membrane, gusseted tongue, and composite shank. Forsake transcends the traditional boundaries and environments of footwear by offering style when you want it and performance when you need it. Forsake’s current collection can be purchased online at www.forsake.com. Follow all brand updates on Instagram (@ForsakeCo), Facebook (@ForsakeCo) and Twitter (@ForsakeCo).