Mountain Hardwear Collaborates with Cole Haan for Fall 2015
Mountain Hardwear lends technical know-how to the fashion brand’s ZerøGrand outerwear line
Richmond, Calif. (Oct. 6, 2015) – Mountain Hardwear, creator of performance apparel and equipment, is pleased announce the October launch of ZerøGrand Outerwear, a collaboration with the iconic, American, lifestyle footwear and accessories brand, Cole Haan.
Conceived and designed by Mountain Hardwear’s team of apparel designers, the ZerøGrand collection combines technical materials and outerwear expertise with the classic style meets modern innovation ethos of the Cole Haan brand.
“This is a great opportunity to show the world more than just our technical expertise. We’re championing the idea that you can combine great performance with great style,” said Chris Harges, director of global marketing at Mountain Hardwear.
This blend of extreme weather protection and designer style is built on a foundation of Mountain Hardwear technologies including:
- Dry.Q® Stretch Ozonic™ shell fabric recognized for its lightweight, durable and 100% waterproof, yet breathable elements
- 800-fill Q.Shield® water–resistant down that is infused with permanent water repellency to resist moisture absorption
- Thermal.Q™ Elite, a proprietary synthetic insulation and the warmest synthetic insulation available
“Our designers usually solve problems to save lives and maximize experience for outdoor athletes. With Cole Haan, we were presented with
a different problem: how do you keep a hard-driving, fast-moving urban explorer warm, dry and protected without slowing them down or asking them to compromise style,” says Robert Fry, global director of product merchandising and design at Mountain Hardwear.
Beginning on October 6, 2015, the ZerøGrand Outerwear collection will be available on ColeHaan.com and in Cole Haan stores, as well as limited availability through Mountain Hardwear direct-to-consumers channels in the US.
About Mountain Hardwear:
Mountain Hardwear is a leader in innovative, premium outdoor apparel, equipment and accessories. We celebrate bold ideas, the drive to challenge the edges of our potential, and the joy, friendships and personal growth that come from that endeavor. We work with era-defining athletes to develop lightweight, easy-to-use and incredibly well crafted outdoor clothing and equipment. Mountain Hardwear, Inc., founded in 1993 and based in Richmond, CA, is a wholly-owned subsidiary of Columbia Sportswear Company and distributes its products through specialty outdoor, running, and sporting goods retailers in the United States and 58 countries worldwide. www.mountainhardwear.com
For more information contact JAM Media Collective Julie Atherton at 415.839.7546 or firstname.lastname@example.org
About Cole Haan:
Cole Haan LLC, with its Global Headquarters in Greenland, New Hampshire and Creative Center in New York City, is an iconic American lifestyle accessories brand and retailer of premium men’s, women’s and children’s footwear, handbags, leather accessories, outerwear and eyewear. Cole Haan stands for its commitment to craftsmanship, timeless style and design innovation. For more information, visit ColeHaan.com and follow @ColeHaan.