PROBAR’s Matt Jimenez Assumes New Role

PROBAR, creator of delicious and nutritious organic meal replacement bars is excited to announce that Matt Jimenez has been appointed to the position of Natural Foods and Outdoor Channel Sales Manager in the PROBAR senior team.
Author:
Updated:
Original:

Salt Lake City, Utah – April 7, 2009 – PROBAR, creator of delicious and nutritious organic meal replacement bars is excited to announce that Matt Jimenez has been appointed to the position of Natural Foods and Outdoor Channel Sales Manager in the PROBAR senior team. Jimenez joined PROBAR in September 2008 as Product Development Manager and has displayed impressive skills that will assist PROBAR with continued growth. His deeply imbedded passion for food joined with his noteworthy resume makes him a perfect candidate for the position.

Early career positions for Jimenez included working as a sous chef and baker before taking a transition to the retail grocery market. In 1998, he began working at the Whole Foods Market in Austin, TX climbing the ladder and assuming leadership ranks in the grocery department. In 2003, he left Whole Foods to assume a position as account manager at a brokerage firm; however Whole Foods Southeast was his main account. It was during this time that Jimenez was exposed to mass market grocers, independents, local marketing agencies and distribution centers. In 2005, Jimenez returned to Whole Foods working as the Regional Grocery Promotions Coordinator for the Southwest region. In September, 2008 Jimenez came on board with PROBAR as Product Development Manager.

“I feel great about my new responsibilities. Not only do I get to continue my work with product development, but I also get to utilize my experience in the natural food industry by working directly with some of our key retailers and sales reps,” said Jimenez.

Jimenez met PROBAR president Jules Lambert in 2007 and was immediately impressed with PROBARs product line and their commitment to natural foods and grassroots style approach to business and management.

“His love of food and extensive work in the natural food market, especially Whole Foods, has bonded perfectly with PROBARs mission to create simple, delicious food,” said Lambert.

The Natural Foods and Outdoor Channel are areas that need specific attention due to PROBARs immense growth within the past year.

“PROBAR has tremendous opportunity and with our success we will continue to drive forward innovation in the natural food arena,” states Jimenez.

PROBAR, created in the mountains of Utah, is the choice for wholesome, delicious organic food in the convenience of a bar. Available at REI, Whole Foods, and select coffee and smoothie shops nationwide, please visit www.theprobar.com for more information.

###

Related

ProBar Hires Whole Foods Veteran, Matt Jimenez

Park City, Utah – PROBAR, creator of delicious and nutritious organic bars is very excited to announce the addition of Matt Jimenez to the PROBAR senior team. Jimenez, who will serve as Product Development Manager, comes to PROBAR with an impressive career in the natural food ...read more

PROBAR Expansion calls for a Relocation to Salt Lake City

PROBAR, creator of delicious and nutritious organic meal-replacement bars announces they will be relocating from the Park City area to a new and larger facility in Salt Lake City this month. Effective February 16, 2009, PROBAR will call 4752 West California Ave, Suite 1000, Salt ...read more

2007 Record Year for Probar

Probar, the industry leader in whole food meal-replacement bars, announces today that 2007 was nothing short of record-breaking.“We've had an amazing year,” says Probar president Jules Lambert. “We consistently exceeded our monthly projections. We even saw it during the ...read more

PROBAR to Debut New Sweet & Savory Bars

Park City, Utah – Whole food meal replacement leader Probar announces today the launch of a new line of “Sweet & Savory” nutrition bars. The bars, including Sesame Goji, Cocoa Pistachio, Maple Pecan, Kettle Corn, and Cherry Pretzel, debuted in March at the annual Expo West ...read more

PROBAR Providing over 6000 Meals for Haitian Relief

Salt Lake City, UT – March 8, 2010 – PROBAR is donating over 6000 whole food meal replacement bars to the people of Haiti, through the international hunger relief organization, Stop Hunger Now.Stop Hunger Now (SHN) is a Raleigh, NC, based company with the mission to ...read more

PROBAR RV Embarks on National Tour with New Team Members

Park City, Utah – October 1, 2008 – Industry leader in wholesome, nutritious organic whole food bars, PROBAR, announces the launch of the 2008 - 2009 nationwide RV tour. The eye-catching and brightly branded PROBAR RV is set to drop by and offer samples at several coffee, ...read more

PROBAR® to Make Canadian Debut

Salt Lake City, Utah – May 26, 2009 – Whole foods meal-replacement bar company, PROBAR announces it is expanding its distribution network to include distributors and retailers in Canada. The Canadian debut will feature six delicious flavors: Whole Berry Blast, Art's Original ...read more

PROBAR® Receives a Health Magazine’s “Best in Food Award”

HEALTH Magazine, America's leading publication for ‘vital information with a human touch', has chosen PROBAR's Superfood Slam to receive a 2008 “America's Healthiest Foods” Award in the meal-replacement category.This honor is bestowed by a handpicked panel of industry ...read more

PROBAR® Releases Four New Original™ Flavors

PROBAR® Releases Four New Original™ Flavors New Flavors Add Variety And Deliciousness To Classic Meal-Replacement Bar Line Park City, UT (Jan. 11, 2012)—Q: How can you make a PROBAR® even better? A: Make new flavors with loads of organic chocolate, peanut butter, or exotic ...read more