PROBAR to Debut New Sweet & Savory Bars

Park City, Utah – Whole food meal replacement leader Probar announces today the launch of a new line of “Sweet & Savory” nutrition bars.
Author:
Updated:
Original:

Park City, Utah – Whole food meal replacement leader Probar announces today the launch of a new line of “Sweet & Savory” nutrition bars. The bars, including Sesame Goji, Cocoa Pistachio, Maple Pecan, Kettle Corn, and Cherry Pretzel, debuted in March at the annual Expo West trade show. It must be spring, because Probar is back with another collection of award-winning bars.

The five new bars in the Sweet & Savory line are a creative twist on the delicious, organic bars Probar is known for. Nutritious? Of course. Sustainable? Always. But this time, says Probar founder Art Eggertsen, there's something more: Flavor is king.

“The unique flavor combinations are what people will notice most,” says Eggertsen, who personally masterminded the new concoctions. “The bars are built on our basic carbohydrate-protein recipe, yet they're a little less sweet. They're still made on the 15 whole foods platform we've always had, but now the distinct flavors really stand out.”

Eggertsen says that retailers and end-users were the driving force behind the new bars. “We've been hearing it for years—people really wanted something different than the many bars already on the shelves.” The new Probars, says Eggertsen, were designed to meet demand. “We now offer a full assortment of diverse flavors—something for every palate. I have to admit, they were a lot of fun to make.” Eggertsen notes that positive feedback on this latest release has led to company plans for more unique whole food meal replacement products. “Sweet & Savory is just the beginning.”

The new Probars feature unsweetened chocolate, brown rice syrup, nut butters, and all utilize a peanut butter base. A key ingredient is salt from Heber City, Utah-based Redmond's Real Salt. The salt is mined from an ancient seabed deposit not far from Probar headquarters and is famous for its unique mineral profile and its unmatched capacity for replacing critical body electrolytes lost during exercise.

The new bars in the Sweet & Savory launch include:

Sesame Goji
A high-protein bar with calcium-rich organic sesame seeds and organic goji berries. Goji, which is also referred to as Wolfberry, is a highly prized fruit in Chinese medicine and is widely recognized as a “super food.”

Maple Pecan
Like sitting down to delectable maple syrup pancakes. A superb breakfast bar brimming with pecans.

Kettle Corn
A deliciously nutty popcorn treat with strong toasted-corn flavor. Bring it to the theater.

Cherry Pretzel
Pretzels with a twist, featuring whole Bing cherries and exceptionally smooth dark chocolate.

Cocoa Pistachio
A dream come true with peanuts, roasted pistachios, and unsweetened dark chocolate.

Following their debut at Expo West, the Sweet & Savory bars will be available to buyers this May. Probar can be found on shelves in retail stores nationwide, including Whole Foods, REI, and local health food stores, coffee shops, and outdoor sports shops everywhere. For more information go to www.theprobar.com

###

Related

2007 Record Year for Probar

Probar, the industry leader in whole food meal-replacement bars, announces today that 2007 was nothing short of record-breaking.“We've had an amazing year,” says Probar president Jules Lambert. “We consistently exceeded our monthly projections. We even saw it during the ...read more

PROBAR® to Make Canadian Debut

Salt Lake City, Utah – May 26, 2009 – Whole foods meal-replacement bar company, PROBAR announces it is expanding its distribution network to include distributors and retailers in Canada. The Canadian debut will feature six delicious flavors: Whole Berry Blast, Art's Original ...read more

PROBAR RV Embarks on National Tour with New Team Members

Park City, Utah – October 1, 2008 – Industry leader in wholesome, nutritious organic whole food bars, PROBAR, announces the launch of the 2008 - 2009 nationwide RV tour. The eye-catching and brightly branded PROBAR RV is set to drop by and offer samples at several coffee, ...read more

PROBAR Providing over 6000 Meals for Haitian Relief

Salt Lake City, UT – March 8, 2010 – PROBAR is donating over 6000 whole food meal replacement bars to the people of Haiti, through the international hunger relief organization, Stop Hunger Now.Stop Hunger Now (SHN) is a Raleigh, NC, based company with the mission to ...read more

ProBar Appoints Director of Sales; Outdoor Division

Park City, Utah – PROBAR LLC, the leader in whole food nutrition, announces today the appointment of Kent Ebersole as National Sales Director for their rapidly expanding outdoor division. Ebersole, who is best known for his many years serving as Advertising Director for the ...read more

PROBAR’s Matt Jimenez Assumes New Role

Salt Lake City, Utah – April 7, 2009 – PROBAR, creator of delicious and nutritious organic meal replacement bars is excited to announce that Matt Jimenez has been appointed to the position of Natural Foods and Outdoor Channel Sales Manager in the PROBAR senior team. Jimenez ...read more

PROBAR Wins 2008 Expo West Best of Show Award

PROBAR® Wins 2008 Expo West Best of Show Award!Park City, UT — VegNews, America's premier vegetarian lifestyle magazine, is pleased to announce PROBAR's Cocoa Pistachio bar as one of the year's hottest new vegetarian products at the nation's largest natural products trade ...read more

PROBAR Expansion calls for a Relocation to Salt Lake City

PROBAR, creator of delicious and nutritious organic meal-replacement bars announces they will be relocating from the Park City area to a new and larger facility in Salt Lake City this month. Effective February 16, 2009, PROBAR will call 4752 West California Ave, Suite 1000, Salt ...read more

PROBAR® Receives a Health Magazine’s “Best in Food Award”

HEALTH Magazine, America's leading publication for ‘vital information with a human touch', has chosen PROBAR's Superfood Slam to receive a 2008 “America's Healthiest Foods” Award in the meal-replacement category.This honor is bestowed by a handpicked panel of industry ...read more