PROBAR® Protein Bars Change Names & Add Flavors

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PROBAR® Protein Bars Change Names & Add Flavors

PROBAR CORE™ changes to PROBAR BASE™





Salt Lake City, UT (June 4, 2014)—PROBAR®, maker of delicious, convenient, healthy, plant-based food products, is excited to add two more delicious products to its popular lineup of protein bars, recently re-named PROBAR BASE™. Previously known as “CORE,” PROBAR’s new BASE™ bars will feature the same delicious flavor and nutritional benefits as before, but with the addition of two new flavors: Frosted Peanut Butter and Chocolate SuperGreens.

PROBAR’s BASE™ Protein bars have been rapidly growing in popularity since their initial release as “CORE” in spring 2013. PROBAR’s BASE™ bars are packed with 20g of plant-based protein, a chia and flax seed blend, and are certified gluten-free and non-GMO Project Verified. Additionally, PROBAR plans to release two new delicious flavors in BASE™ available mid-summer: Frosted Peanut Butter and Chocolate SuperGreens.

The category name change comes as PROBAR is undergoing a company-wide brand refresh. The brand refresh includes refining key visuals and branding elements, as well as the name change. The change to PROBAR BASE™ will serve to avoid any potential confusion in the marketplace with existing products using the name “CORE.” Additionally, the name PROBAR BASE™ is more closely aligned with the demographics and positioning of the product.

BASE-low

NEW Chocolate & SuperGreens NEW Frosted Peanut Butter

BASE™ Protein Bar Highlights:

20g of Plant Protein • Gluten Free
4–5g of Fiber • Chia and Flax Seeds
Great Taste • 6 Flavors
Non-GMO Project Verified • Suggested Retail $2.79



About PROBAR:

PROBAR® creates delicious, convenient, healthy, plant-based food products. We strive to become the leading provider of real food choices, always maintaining our commitment to quality, sustainability and fantastic taste. Founded in 2004—and celebrating our 10th Anniversary this year—PROBAR was an early innovator of non-baked bars with mostly raw and organically sourced ingredients. Today PROBAR remains firmly committed to real food solutions by supporting non-GMO and organic agriculture and keeping our ingredients recognizable. At PROBAR, we seek to provide a healthy, fun, and inspired workplace environment where live by our Core Values that instruct, "to treat business like family and laugh everyday.” Visit us: ThePROBAR.com

Contact:
Chris Dickey
Purple Orange PR
chris.dickey@purpleorangepr.com
307.413.8667

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