PrimaLoft® Announces New Product Launches and Product Adoptions

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Focus on innovation and technology extends brand’s product range

ALBANY, New York – (January 23, 2013) -- PrimaLoft®, the world leader in performance insulations and performance fabrics, continues its dedication to innovation and performance with the launch of two new performance-driven insulations.

The new PrimaLoft® insulations, PrimaLoft® with 4Flex Technology and PrimaLoft® with Grip Control Technology, will be launched at Outdoor Retailer Winter Market. Samples will be available for preview, by appointment, at the PrimaLoft® booth (#39043).

PrimaLoft® with 4Flex Technology

PrimaLoft® with 4Flex Technology is an innovative insulation engineered to provide incredible 4-way stretch and recovery without sacrificing warmth and water repellency.

This new insulation is ideal for use in outerwear and gloves worn during high-output activities requiring ultimate flexibility and freedom of movement - including ice climbing, snow sports, and aerobics. PrimaLoft® with 4Flex Technology delivers body-mapped thermal efficiency that moves with you.

PrimaLoft® with Grip Control Technology

PrimaLoft® with Grip Control Technology delivers stability and adhesion for gloves and footwear. It is engineered to deliver a non-slip grip for gloves and footwear where it counts for a confident and stable hold. Whether you’re an ice climber, ski racer, motorcyclist, or golfer, PrimaLoft® with Grip Control Technology delivers performance by enhancing our insulation known for warmth, comfort, and water resistance and adding the functionality of a slip-resistant grip for a range of activities.

“PrimaLoft® continues to pursue innovative concepts to deliver technical insulation applications for today’s outdoor industry,” said Mike Joyce, President & CEO, PrimaLoft®. “By pushing our technical properties, we are able to develop and deliver top-line products for our brand partners. Especially as they look to introduce to consumers how PrimaLoft® keeps you warm, dry and comfortable in any weather condition.”

PrimaLoft® has made significant strides in the development of its proprietary synthetic insulations with research and development and processing technologies.

PrimaLoft® Performance Fleece and Fabrics

In addition to new synthetic insulation developments, PrimaLoft® continues to engineer and introduce new performance fabric applications using PrimaLoft® YARN, including: performance fleece, base layer and technical knits.

These performance fabrics are constructed with PrimaLoft® YARN, a knittable yarn made from micro denier PrimaLoft® fibers that are finer than cashmere, resulting in a luxuriously soft feel. Fabrics constructed with PrimaLoft® YARN feature the following performance advantages: warmth, superior softness, fast dry rate, enhanced durability, moisture management properties, and anti-friction capabilities.

PrimaLoft® SYNERGY Adoption

In addition to the new insulations launched at Outdoor Retailer Winter Market 2013, PrimaLoft® will also showcase the latest technical and outerwear performance garments featuring PrimaLoft® SYNERGY, adopted by the following brands for Fall ’13: BIG AGNES, Browning, Isis, Merrell, OAKLEY, Patagonia and The North Face, just to name a few.

For more information about PrimaLoft® at OR Winter Market, visit booth #39043. Follow the PrimaLoft® conversation online at www.primaloft.com, Facebook and Twitter.

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About PrimaLoft®:
PrimaLoft® insulation was originally developed for the US Army as a water-resistant synthetic alternative to down. Today, PrimaLoft® is regarded as a research and development leader in high performance insulations and performance fabrics, which provide warmth and comfort from head to toe. Its family of products are manufactured in the US, Europe and Asia. The PrimaLoft® brand is recognized globally and is used in leading outdoor and fashion brands, home furnishings, work wear and military applications. For more information, please visit www.primaloft.com.

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