PrimaLoft® Announces Key Marketing Promotions

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New personnel alignment strengthens brand focus and product integration

ALBANY, New York – (February 5, 2013) -- PrimaLoft®, the world leader in high performance insulations and performance fabrics used in leading outdoor and fashion brands, home furnishings, work wear and military applications, announced the promotions of Nick Martin and Victoria Lee in its marketing department.

Martin will be taking the role of Product Marketing Associate, and Lee will now serve as Sales and Promotion Associate.

"I'm proud to announce the promotions of Nick Martin and Victoria Lee," says Mike Joyce, President & CEO, PrimaLoft, Inc. "They have continued to illustrate great performance and execution of our brand in today’s marketplace. They are integral factors in our brands success and I’m looking forward to their continued efforts to grow the PrimaLoft® brand."

As Product Marketing Associate, Martin will be responsible for driving outbound marketing activities for all products in PrimaLoft®’s product portfolio.

In her new role as Sales and Promotion Associate, Lee will be responsible for brand development strategy of PrimaLoft® in North America.

For more information about PrimaLoft®, visit the company website. Follow the PrimaLoft® conversation online at Facebook and Twitter to stay up to date on the latest happenings and company news.

About PrimaLoft®:
PrimaLoft® insulation was originally developed for the US Army as a water-resistant synthetic alternative to down. Today, PrimaLoft® is the research and development leader in high performance insulations and performance fabrics, which provide warmth and comfort from head-to-toe. Its family of products is manufactured in the U.S., Europe and Asia. The PrimaLoft® brand is recognized globally and is used in leading outdoor and fashion brands, home furnishings, work wear and military applications. For more information, please visit www.PrimaLoft.com.

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