PrimaLoft® Named Supplier for SWATCH Freeride World Tour

Publish date:
Updated on

ALBANY, New York – (December 3, 2012) -- PrimaLoft®, the world leader in high performance insulations and technical fabrics used in leading outdoor and fashion brands, home furnishings, work wear and military applications, has been named the Official Insulation Supplier for the 2013 SWATCH Freeride World Tour by The North Face.

The 2013 SWATCH Freeride World Tour by The North Face, is the result of the recent joint venture between the SWATCH Freeride World Tour, Subaru Freeskiing World Tour and The North Face Masters of Snowboarding presented by PrimaLoft® into one unified global championship series, creating an elevated level of competition for big mountain skiing and riding. The new six-stop world tour will include freeride skiing and snowboarding competition at each stop, with an invitation-only roster of professional athletes along the tour. In addition, PrimaLoft® continues its support as Presenting Sponsor of the 2013 The North Face Masters of Snowboarding Series.

“PrimaLoft® is excited to be the Official Insulation Supplier for the SWATCH Freeride World Tour by The North Face,” stated Mike Joyce, Chief Executive Officer, PrimaLoft®. “This event showcases the premiere talent in backcountry skiing and snowboarding. Many of these athletes rely on PrimaLoft® for warmth and comfort in the backcountry, so our performance-first promise makes PrimaLoft® a natural fit as sponsor of the tour.”

The 2013 tour locations include Revelstoke, Canada (Jan. 7th), Courmayeur-Mont-Blanc, France (Jan. 19th), Chamonix-Mont-Blanc, France (Jan. 26th), Kirkwood, California, USA (Feb. 21st), Fieberbrunn-Pillerseetal, Austria (March 9th), with the tour concluding at the Verbier Xtreme, Switzerland (March 23rd).

To view the complete event itinerary and learn more about this year's tour, log on to

PrimaLoft® is currently used in the world's top brands of outerwear, gloves, sleeping bags, footwear, and as a luxury down alternative™ in pillows, comforters, blankets and mattress toppers. PrimaLoft® Yarn is used in socks, sweaters, hats, base layer garments, blankets and accessories.

To learn more about PrimaLoft®, visit, and follow the PrimaLoft® conversation online at Facebook and Twitter.

About FWT Management:
FWT Management SA, based in Lutry/Lausanne-Switzerland, is organizing world-class sports events in mountain resorts and regions since 1996. Founder of "Verbier Xtreme" -iconic event in Freeride skiing & snowboarding -, FWT Management SA has taken the stand-alone Verbier Xtreme event to create Freeride World Tour, Freeride World Qualifying Series, Freeride Junior Series, and a Freeride Skiing Team Competition (Swatch Skiers Cup) with events in Europe, North America, South America and Oceania.

About MSI:
Mountain Sports International (MSI) is a private company, founded in 1997, to develop and produce action/adventure sports events and programming in North America. MSI founded the Freeskiing World Tour, The North Face Masters, The North Face Park and Pipe Open Series, as well as several other properties and concepts. MSI launched MSI Live in 2009, to provide live HD webcast production, content management, encoding, and satellite uplink & delivery. MSI provides event management services, infrastructure and expertise for high-end brands, including The North Face, Burton, Red Bull, Subaru, UFC, and Sierra Nevada. MSI specializes in matching clients with events for brand penetration into target demographics, developing product identification and loyalty. MSI matches brand and culture, company and credibility, to create sought-after events that help to define the action sports culture.

About PrimaLoft®:
PrimaLoft® insulation was originally developed for the US Army as a water-resistant synthetic alternative to down. Today, PrimaLoft® is the research and development leader in high performance insulations and technical fabrics, which provide warmth and comfort from head-to-toe. Its family of products is manufactured in the U.S., Europe and Asia. The PrimaLoft® brand is recognized globally and is used in leading outdoor and fashion brands, home furnishings, work wear and military applications. For more information, please visit