PrimaLoft® Makes Strong Appearance at O.R.

Author:
Updated:
Original:

PrimaLoft® Makes Strong Appearance in O.R. Daily Outdoor Retailer Winter Market 2013 Editors’ Picks

Gear and accessory guide issued at 2013 Outdoor Retailer Winter Market

ALBANY, New York – (March 5, 2013) -- PrimaLoft®, the world leader in high performance insulations and performance fabrics used in leading outdoor and fashion brands, home furnishings, work wear and military applications, is proud to announce their performance insulation technology garnering multiple placements in the O.R. Daily Editors’ Picks at the 2013 Outdoor Retailer Winter Market show at the Salt Palace Convention Center, Salt Lake City, UT from January 23-26, 2013.

“To be included in the O.R. Daily ‘Editors’ Picks’ is a strong statement to the level of trust our brand partners have towards our insulation technology,” stated Michael Joyce, president and chief executive officer of PrimaLoft, Inc. "As a leading ingredient brand, we are committed to be part of our brand partners efforts and success as they push the envelope in design and functionality in today’s outdoor industry.”

For 2013, PrimaLoft® was selected as an “Editors’ Pick” for being a key component in The North Face THERMOBALL™ powered by PrimaLoft® Collection. PrimaLoft® also received “Editors’ Pick” mentions for their inclusion in the INOV-8 Race Elite 200 Thermoshell jacket and the ROCKY S2V Substratum Hiker hiking boot. The Editors’ Picks are awarded by the staff at SNEWS.

Founded in 1983, SNEWS spotlights the best, most reliable, outdoor, winter sports and fitness industry news source for: late-breaking insider news, trend reporting, business education and dynamic product reviews and information on today’s outdoor industry.
To learn more about PrimaLoft®, visit www.primaloft.com, and follow the PrimaLoft® conversation online at Facebook and Twitter.

About SNEWS:
Founded in 1983, SNEWS spotlights the best, most reliable, outdoor, winter sports and fitness industry specialty news source for: late-breaking insider news, trend reporting, business education and dynamic product reviews and information on today’s outdoor industry. For more information, log onto: http://www.snewsnet.com.

About PrimaLoft®:
PrimaLoft® insulation was originally developed for the US Army as a water-resistant synthetic alternative to down. Today, PrimaLoft® is the research and development leader in high performance insulations and performance fabrics, which provide warmth and comfort from head-to-toe. Its family of products is manufactured in the U.S., Europe and Asia. The PrimaLoft® brand is recognized globally and is used in leading outdoor and fashion brands, home furnishings, work wear and military applications. For more information, please visit www.PrimaLoft.com.

Related

PrimaLoft® Has Strong Presence in GearJunkie.com Awards

Results issued at 2013 Outdoor Retailer Winter Market ALBANY, New York – (February 12, 2013) -- PrimaLoft®, the world leader in high performance insulations and performance fabrics used in leading outdoor and fashion brands, home furnishings, work wear and military applications, ...read more

PrimaLoft® Announces New Product Launches and Product Adoptions

Focus on innovation and technology extends brand’s product range ALBANY, New York – (January 23, 2013) -- PrimaLoft®, the world leader in performance insulations and performance fabrics, continues its dedication to innovation and performance with the launch of two new ...read more

PrimaLoft® Announces Key Marketing Promotions

New personnel alignment strengthens brand focus and product integration ALBANY, New York – (February 5, 2013) -- PrimaLoft®, the world leader in high performance insulations and performance fabrics used in leading outdoor and fashion brands, home furnishings, work wear and ...read more

PrimaLoft® Partners with GORE® Military Fabrics

PrimaLoft® Partners with GORE® Military Fabrics to provide new layering insulation application to U.S. Military ALBANY, New York – (November 13, 2012) -- PrimaLoft®, the research and development leader in high performance insulations used to enhance combat conditions for ...read more

PrimaLoft® named synthetic insulation for Black Diamond Launch

ALBANY, New York – (January 25, 2013) -- PrimaLoft®, the world leader in high performance insulations and performance fabrics used in leading outdoor and fashion brands, home furnishings, work wear and military applications, has been selected as the exclusive synthetic insulation ...read more

PrimaLoft® to Deliver Warmth to Victims of Hurricane Sandy

ALBANY, New York – (November 8, 2012) – PrimaLoft®, the world leader in high performance insulations and yarns, is donating hundreds of ultra-warm, insulated winter jackets, sleeping bags, blankets, gloves, hats, scarves, socks and pillows to victims of Hurricane Sandy in ...read more

PrimaLoft, Inc. names Sue Rechner to Company’s Board of Directors

ALBANY, New York – (November 19, 2012) -- PrimaLoft, Inc., the world leader in high performance insulations and technical fabrics used in leading outdoor and fashion brands, home furnishings, work wear and military applications, appointed Sue Rechner, president and CEO of ...read more

PrimaLoft® Named Supplier for SWATCH Freeride World Tour

ALBANY, New York – (December 3, 2012) -- PrimaLoft®, the world leader in high performance insulations and technical fabrics used in leading outdoor and fashion brands, home furnishings, work wear and military applications, has been named the Official Insulation Supplier for ...read more

PrimaLoft® to Present 2013 The North Face Masters of Snowboarding

ALBANY, New York – (December 10, 2012) -- PrimaLoft®, the world leader in high performance insulations and technical fabrics used in leading outdoor and fashion brands, home furnishings, work wear and military applications, will present the 2013 The North Face Masters of ...read more