Polartec Partners with First Descents to present Out Living It Contest for College Students

FD OLI black version 3 sm

Denver, Colo. – Polartec and First Descents, a non-profit that provides free outdoor adventure programs for young adults (ages 18-39) fighting cancer, have teamed up to launch the Out Living It Contest. The program challenges college students across the country to organize fundraising events in support of young adult cancer fighters with chances to win prize packages of gear and apparel from Polartec and other sponsors valued at over $5,000.

"One in 100 college students are cancer survivors. Imagine trying to battle cancer during your late teens or early twenties with all of the other challenges that exist at that age,” says First Descents founder Brad Ludden. “At First Descents we focus our programming on teaching our participants to defy their diagnosis through outdoor challenges like surfing, kayaking or climbing and hopefully continue to use outdoor activity as part of their ongoing treatment and survivorship. Partners like Polartec and the incredible folks across the country that we have fundraising for us are the reason First Descents is able to serve over 500 young adults a year." 

The Polartec Out Living It Contest encourages college students to organize fundraising challenges on their campuses in support of First Descents. These challenges can be anything from a 5K fun run to a golf tournament, a costume relay, a kickball tournament and more. Once registered with First Descents, each team will receive a custom fundraising page that can be promoted and managed throughout the challenge.


“We’re proud to partner with First Descents in this effort,” says Polartec’s global marketing director, Allon Cohne. “Cancer touches the lives of millions of people every year, but young adults with a cancer diagnosis face a unique set of challenges. We’d love to see thousands of college students across the country join in this contest, and we’re excited to offer a really cool prize as an added incentive.”

The top three fundraising teams that raise the most money for First Descents by noon on December 15, 2013, will receive impressive prize packages from sponsors including PolartecTevaDagger KayaksKIND SnacksSmith Optics,GoPro and more.

About Polartec, LLC

Polartec, LLC is the premium producer of innovative textile solutions. Since inventing modern synthetic fleece in 1981, the engineers at Polartec have continued to push the limits of fabric technology. Today, Polartec supplies the world with the most advanced fabric innovations. Polartec products range from advanced lightweight wicking fabric, to insulation and weather protection textiles and are utilized by leading apparel brands, the U.S. military and other global militaries, flame resistance, work wear, and contract upholstery markets. For more information, visit polartec.com.

About First Descents

First Descents is a non-profit organization offering young adults with cancer a free outdoor adventure experience designed to empower them to climb, paddle and surf beyond their diagnosis, defy their cancer, reclaim their lives and connect with others doing the same. For more information on First Descents programming, or how to get involved, head to www.firstdescents.org.


FD OLI black version 3 sm

First Descents Partners with KIND Healthy Snacks

Denver, Colo. (March 13, 2014) – First Descents, a non-profit that provides adventure programming for young adults with cancer, is excited to announce its partnership with KIND Healthy Snacks. As an official snack sponsor of First Descents, KIND will provide nutritional snacks to ...read more

FD OLI black version 3 sm

First Descents Teams up with Backbone Media

Denver (September 16, 2013) — First Descents, a non-profit organization providing outdoor adventure programs for young adults with cancer, has partnered with active lifestyle agency, Backbone Media. As First Descents continues to add programming and expand its reach, Backbone ...read more

FD OLI black version 3 sm

First Descents Names Ryan O’Donoghue as Executive Director

Denver, Colo. (November 6, 2013) First Descents, a non-profit providing outdoor adventure programs for adults with cancer, announces Ryan O'Donoghue as the organization’s new executive director. Prior to joining First Descents, O'Donoghue worked in development at the ...read more


Polartec and TREW Combine Forces to Benefit First Descents

DENVER (June 17, 2015) - First Descents, a non-profit that provides outdoor adventure programs for young adults impacted by cancer, is thrilled to receive fabric and garment design donations for its Out Living It Project. Polartec, the premier provider of innovative textile ...read more


First Descents Launches Print Magazine

DENVER, Colo. (April 22, 2015) – First Descents, a non-profit that provides life-changing outdoor adventure programs for young adults impacted by cancer, is excited to launch the first edition of Out Living It magazine, a new publication that focuses on living life to the ...read more


PORON XRD Partners with First Descents at Outdoor Retailer

January 17, 2014 (Rogers, Conn.) – Rogers Corporation, the designer and manufacturer of specialty materials including PORON® XRD® Extreme Impact Protection, announces its fundraising partnership with First Descents, a free outdoor adventure program for young adults with cancer. ...read more


Pro Surfer Lakey Peterson Joins the First Descents Ambassador Team

DENVER, Colo. (January 13, 2015) – First Descents, a non-profit that provides life-changing outdoor adventure programming for young adults impacted by cancer, expands its Ambassador Team with the addition of pro surfer Lakey Peterson. Peterson, who was already surfing ...read more

First Descents Debuts its First-Ever Surf Program in Santa Barbara

Denver, Colo.--First Descents is pleased to announce its inaugural surf- based adventure therapy program September 11-17th in Santa Barbara, Calif. In its 10 years, First Descents has grown from one kayak-based program in Vail, Colo. into 27 kayak, rock climbing–and now ...read more


Montana Spartan Race donates funds to FIRST DESCENTS

Denver, CO— April 25, 2013 -FIRST DESCENTS, a Denver-based non-profit organization providing free outdoor adventures to young adults fighting and surviving cancer has partnered with the Montana Reebok Spartan Race to raise funds for participants to attend FIRST DESCENTS ...read more