First Descents Partners with KIND Healthy Snacks


Denver, Colo. (March 13, 2014) – First Descents, a non-profit that provides adventure programming for young adults with cancer, is excited to announce its partnership with KIND Healthy Snacks. As an official snack sponsor of First Descents, KIND will provide nutritional snacks to program participants and the FD community as well as actively participating in the success of FD regional events, local chapters, and community engagement. 

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“KIND is the type of company that operates with a steadfast commitment to their community that goes way beyond just product,” states First Descents Director of Marketing Sarah Hubbard. “Healthy eating is an essential part of the treatment process for many of our participants. KIND understands our need for nutritional resources and shares our mission of inspiring an active and supportive culture. They are an ideal partner on so many levels.”

“KIND is beyond excited to partner with First Descents as our mission of doing the kind thing for your body, your taste buds and your world closely aligns with FD’s mission of living life to the fullest through adventure and activity,” states KIND’s Regional Field Marketing Manager Alex Schirer. “The symmetry between our two organizations can be seen and felt in the mutual aspiration to lead a healthy life, no matter what obstacles may be standing in your way.” 


First Descents serves approximately 600 participants each year in 12 states, and 3 countries. In addition to supplying their bars and granola to First Descents programs, KIND will be involved in event sponsorships, Team FD challenged-based fundraisers, local FDtribs chapters and sharing the message of First Descents to the #kindawesome community.

AboutFirst Descents

First Descents is a non-profit organization offering young adults (ages 18-39) with cancer a free outdoor adventure experience designed to empower them to climb, paddle and surf beyond their diagnosis, defy their cancer, reclaim their lives and connect with others doing the same. For more information on First Descents programming, or how to get involved, head to

About KIND Healthy Snacks

KIND was launched in 2004 with the aim of inspiring people to do the kind thing for your body, your taste buds, & your world®. From its delicious foods made from ingredients you can see & pronounce® to its commitment to social entrepreneurship, KIND is focused on making the world a little kinder one act (and snack) at a time. To further this mission, KIND launched KIND Causes in order to support socially impactful ideas with $10,000 each month. Additionally, KIND encourages its community to use the hashtag #kindawesome to capture kindness in their worlds. To view a living mural of all things #kindawesome and to learn more about KIND Causes, visit

As for its award winning products, all KIND snacks are gluten free, and non GMO. KIND currently offers six different snack lines including: two lines of delicious whole nut & fruit bars, KIND Fruit & Nut® and KIND PLUS™; a line whole nut & spice bars that are naturally lower in sugar, KIND Nuts & Spices™; a line of KIND Healthy Grains™ Clusters made from five super grains; a line of chewy-with-a-crunch KIND Healthy Grains™ Bars; and a line of savory-flavored snacks featuring 10g of protein, STRONG & KIND™. To snack happy and become part of the community, visit