Petzl Partners with Midwest Agency Figure 8 Sales


CLEARFIELD, UT (February 18, 2014)- Petzl America is pleased to announce a new partnership with Figure 8 Sales. As of January 2014, the Minneapolis-based Figure 8 Sales, headed by James Loveridge, has become a part of the Petzl America outside sales team, representing the Petzl line in the Midwestern U.S.

Hailing from Minneapolis, Loveridge has been an avid climber for 23 years. As such, he has a deep understanding of the Petzl end-user, as well as exceptional hands-on experience with Petzl products. Loveridge also brings 12 years of experience as an outdoor industry sales rep in the Midwest to his new position.

Loveridge previously owned and operated an outdoor shop in Marquette, Michigan, and worked as the Vendor Sales Manager at Quality Bicycle Products in Bloomington, Minnesota. He currently serves as the president of the non-profit Minnesota Climbers Association.

"All told, James' skill set gives him the rare opportunity to see the industry from a buyer's, sales rep's, climber's, and distributor's perspective,” says Petzl America Sales Director Tom Adams. "Petzl America is excited to have Figure 8 Sales as a part of our team."

"Having used Petzl gear for over 20 years, I know and trust the brand,” Loveridge said. "I already feel part of the team and believe our values and style of doing business are well matched. Plus, I’m really stoked to be servicing my Midwest dealers again! After more than a decade working with folks, you build relationships that go beyond just doing business. I look forward to continuing to develop partnerships with my dealers and am excited to help them grow their business with Petzl."

Figure 8 Sales will be representing the Petzl Sport product line for dealers in Illinois, Iowa, Indiana, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, South Dakota, and Wisconsin. To make contact, e-mail James Loveridge at: <>.


About Petzl

Petzl America is the North American division of Petzl, headquartered in France. For over 50 years, Petzl has developed innovative tools and techniques used by those who work and play in the vertical world. Today, the Petzl brand is closely associated with adventure, exploration, rescue, and many notable exploits in the worlds of rock climbing, caving, and alpinism. In the professional market, Petzl is a world leader in work-at-height, fire and rescue, and tactical equipment and techniques. A family-owned business, Petzl is committed not only to quality and innovation, but also to giving back to the communities that have made us so successful. For more information, visit <>.