Louisville, Colo. (February 7, 2017)- Pearl Izumi, maker of performance cycling apparel, footwear and essentials, announces 2017 Ambador Team members.
Forty-six Ambadors have been hand-selected to represent the brand based on their involvement in the cycling and triathlon communities and their passion for the sport. The ‘Ambador’ name is derived from an excerpt of the Pearl Izumi Pact, where athletes pledge to “take the ass out of ambassador.”
“Working with this diverse group of passionate riders is really exciting,” said Andrew Hammond, Global Brand Manager of Pearl Izumi. “They exude a love for the sport and we can’t wait to see everything they accomplish this year.”
The team is comprised of 24 women and 22 men from across the country with dozens of races, events and trips planned. From National Championships to local clubs rides to not-so-local bike trips, Ambadors will share their feats and adventures across social channels and blogs while including the #ambador and #endureandenjoy365 hashtags.
“For me, it is all about the joy of riding in beautiful places and the sensations of freedom and speed on a bike. I want to share my passion for the remoteness of the backcountry and the peace that those places offer,” said new Ambador Erik Proano. “The bike is a perfect tool to access the beauty of these natural sanctuaries.”
As part of the Endure & Enjoy brand platform, Pearl Izumi aims to unite athletes under The Pact, a written agreement that encourages riders to take back the sport from elitists, and encourage riders to endure and enjoy it in the purest way. To sign The Pact visit, http://thepact.pearlizumi.com/.
“I believe Pearl Izumi has its heart in the right place with The Pact. We share the same belief that cycling needs more inclusiveness and warmth and less attitude and clique-ishness,” said Daniel Sharp, 2017 Pearl Izumi Ambador. “My favorite things in the world are riding and exploring by bike, taking photos, writing and sharing those rides.”
Get to know the Ambadors by following their rides and adventures on social media using the hashtags #ambador and #endureandenjoy365.
About Pearl Izumi
For over 60 years, Pearl Izumi has been evolving and revolutionizing the design and manufacture of performance apparel and footwear for athletes who depend on uncompromising gear. Pearl Izumi products empower cyclists and Triathletes to be faster, more comfortable and to perform better 365 days of the year. In 2014, Pearl Izumi rooted its new world headquarters in the Colorado Front Range where it embraces strong influence, both culturally and structurally, from its Japanese heritage.
Verde Brand Communications