(Bozeman, Montana, United States, February 11, 2014)—Oboz footwear is expanding itsinternational distribution with a new partner for Japan—ITOCHU Corporation. ITOCHU will launch Oboz’ line of outdoor footwear to the retail market starting in Fall 2014.
Oboz president and founder John Connelly said, “Japan represents a significant growth opportunity for Oboz. ITOCHU will be a very strong partner, as they have excellent experience in distributing outdoor footwear and have the relationships throughout Japan to ensure that Oboz will become successful.”
ITOCHU Corporation (www.itochu.co.jp/en/) has a 150-year old history and is a well-established trading group in many industries. In outdoor sporting goods, the company recently distributed Keen footwear for nine years and currently distributes Marmot. Other sporting goods and lifestyle brands currently managed by ITOCHU include Converse, LeSportsac, Penfield and Outdoor Products.
“We are currently showing Oboz products to retail buyers and the feedback is very positive,” said Mr. Masaaki Wada, who will manage Oboz’ distribution in Japan. “People say the fit is very good and they can see Oboz’ strengths in its technical design and construction. They recognize that Oboz footwear is designed and built by outdoor enthusiasts.”
Oboz is currently available in North America, Mexico, Colombia, Ecuador, Peru, Australia, New Zealand, and starting in fall 2014, the United Kingdom.
Oboz (www.obozfootwear.com) creates ‘True to the Trail™’ outdoor footwear inspired by the wild environs spanning the region near the company’s Bozeman, Montana home. ‘The Oboz’ is a place for exploration, play and work, as well as a state of mind that has deep respect for the area’s rich natural heritage. Oboz shoes—which debuted in stores in 2008—are designed to have meaningful innovation, steadfast performance and recognizable quality. Oboz plants a tree for every pair of shoes it sells through Trees for the Future (www.treesforthefuture.org) an international organization that improves livelihoods in developing countries through beneficial tree planting.