Oboz™ Footwear Builds Marketing Team to Amplify Brand Recognition

Oboz Footwear Logo

Oboz™ Footwear Builds Marketing Team to Amplify Brand Recognition
Christian Mason and Steve Lowry Promoted; Cultivator Hired as Creative Agency

(Bozeman, Montana—February 1, 2017)— Oboz™ Footwear—the True to the Trail® outdoor footwear company located in Bozeman, Montana—has created a new marketing team to fuel its brand presence in 2017 and beyond. Two staff members have been promoted to key positions and Oboz has hired Denver, CO-based Cultivator Advertising & Design as the creative branding agency that will guide Oboz’ overarching brand messaging and directives.

Christian Mason has been promoted to Vice President of Sales & Marketing for Oboz. Mason will oversee both all national sales and marketing for Oboz. He joined the company in May 2014 and has managed its independent sales force as well as relationships with key retail accounts. Mason has been instrumental in the on-going development of Oboz’ diversified dealer base and long-term sales strategies that protect the brand and its valued dealer network for the future.

Cultivator Advertising & Design (http://cultivatorads.com/) will help evolve Oboz’ brand platform and new creative vision, with a focus on a long-term strategic plan that feeds projects to be unveiled in 2017, including a new print media campaign, website, go-to-market product launches, packaging and digital content. Cultivator’s brand work spans an extensive portfolio of iconic lifestyle brands including New Belgium Brewing Company, Chipotle, Telluride Tourism, Moots Bicycles, IMBA (International Mountain Bicycling Association), Beaver Creek Resort and Inspirato Vacation Club among others.

Steve Lowry has been promoted to become the Sales and Marketing Coordinator at Oboz. Lowry joined Oboz in November 2014 as part of the customer service team. The new position was created to drive Oboz’ sales and marketing messages and encompasses a wide variety of duties and projects, such as coordinating communications with sales teams, managing sales promotions, professional purchase programs, digital marketing management and much more. Lowry will also lead the charge on planning sales meetings and trade shows.

The Oboz marketing team is rounded out by Josh Wise. Wise has been with the company since March 2014 as Marketing Coordinator & Graphic Designer. Wise has managed all aspects of Oboz marketing in his tenure, and has played a key role working with Cultivator to launch Oboz’ new brand initiatives.

“With this team, we are poised to greatly expand Oboz’ visibility,” said President and co-founder John Connelly. “From the big message down to the critical marketing nuts and bolts, we will not only help retailers grow with Oboz but also expand consumer awareness that Oboz is the key outdoor footwear brand they should know.”

About Oboz™
Since 2007, Oboz™ has created ‘True to the Trail®’ outdoor footwear, inspired by the vast 18 million acre Greater Yellowstone Ecosystem surrounding the company’s Bozeman, Montana home. It’s a wilderness ripe for exploration and inspires Oboz to build shoes and boots that deliver unmatched fit, unrivaled feel and exceptional performance on any trail, anywhere. Oboz plants a tree for every pair of shoes it sells with Trees for the Future, an international aid organization that improve the lives and environment of communities in Sub Saharan Africa through beneficial tree planting. For more information, visit http://www.obozfootwear.com.



Casey & Jeni

Oboz Footwear Builds Core Team in Customer Service and Accounting

(Bozeman, MT, October 17, 2014)—Oboz (www.obozfootwear.com) is pleased to announce that Jeni Anthon and Casey Kampf have joined its team in financial operations and customer service, respectively. The two women are on the job in key roles that support Oboz’ international and ...read more

Oboz Footwear Logo

Oboz™ Footwear Prioritizes Service to Retailers with New Customer Service Team

Oboz™ Footwear—the True to the Trail® outdoor footwear company located in Bozeman, Montana—has always placed its highest priority on service to the specialty retailers that have helped build the brand since it launched in 2007. Oboz recently added two new team members to manage ...read more

Oboz Footwear Logo with border copy

Christian Mason will join Oboz Footwear as North American Sales Manager

(Bozeman, MT, June 5, 2014)—Oboz is pleased to announce that Christian Mason will become its new National Sales Manager, starting June 15th. Mason will lead Oboz’ independent sales force for North America, and develop overall strategies and tactics to fuel the company’s continued ...read more

Oboz Footwear Logo gre#4E6B

Oboz Adds Steve Lowry to Customer Service Team

Oboz now dedicates its customer service reps to territories (Bozeman, MT, December 9, 2014)—Oboz Footwear (www.obozfootwear.com) is pleased to welcome Steve Lowry as the newest member of its customer service team. With Steve’s hire, Oboz is now dedicating its customer service ...read more

hiking in Beartooths copy 2

Footwear Designer Chuck Roth Joins Oboz Team as an Employee

(Bozeman, Montana—March 13, 2015)—Chuck Roth—the designer of Oboz Footwear since the company’s inception—has joined Oboz as an employee. Roth, who is a co-founder and co-owner of Oboz, has, over the years, consulted with the company as its sole designer and has also contributed ...read more

Oboz Footwear Logo with border copy

Oboz Gains Marketing Talent with Josh Wise

Josh Wise Joins Oboz Footwear as Marketing Coordinator (Bozeman, MT, March 20, 2014)—Oboz is pleased to announce that Josh Wise has joined the company as its new marketing coordinator and graphic designer, effective March 13th. Wise will manage all trade and consumer-facing ...read more

Oboz Footwear Logo gre#4E6B

Oboz Footwear Taps Derek Gustafson as New Product Development Manager

(Bozeman, MT, December 19, 2014)—Oboz (www.obozfootwear.com) has tapped the experience and talent of Derek Gustafson to lead its product development team, the company announced today. In joining Oboz, Gustafson returns home to his native Bozeman, Montana after an 8-year tenure ...read more

Oboz Footwear Logo with border copy

Elizabeth Sinclair Expands Oboz' Customer Service Team

(Bozeman, MT, November 7, 2013)—Oboz Footwear welcomes Elizabeth Sinclair to its customer service team to build personal connections with Oboz’ growing consumer base. Sinclair will also assist with dealer services. “Elizabeth brings retail and customer relations know-how to our ...read more

Oboz Footwear Logo with border copy

Oboz Footwear Selects ITOCHU for Distribution in Japan

(Bozeman, Montana, United States, February 11, 2014)—Oboz footwear is expanding itsinternational distribution with a new partner for Japan—ITOCHU Corporation. ITOCHU will launch Oboz’ line of outdoor footwear to the retail market starting in Fall 2014. Oboz president and ...read more