(Bozeman, MT, June 5, 2014)—Oboz is pleased to announce that Christian Mason will become its new National Sales Manager, starting June 15th. Mason will lead Oboz’ independent sales force for North America, and develop overall strategies and tactics to fuel the company’s continued growth in the domestic market.
“We’re so very excited to have Christian join us at Oboz,” said John Connelly, President and founder of Oboz. “He has a very strong background in sales management, marketing, and solid relationships in the industry. We’ll work as a team on key accounts while I build our international business. Together, and with the Oboz team, we intend to create a world class, global brand.”
Christian has an accomplished, 20-year track record in the outdoor industry at numerous companies. Most recently, he contributed to significantly growing Deuter’s domestic business and successfully repositioned Ortovox USA in the market. His prior experience encompasses working for Petzl America, Kelty, Mountainsmith and other companies in roles including sales, product line and marketing management.
“I see authentic and meaningful story-telling opportunities that will take Oboz to the next level,” said Mason. “I believe I can relay the spirit of the brand to the industry and educate and motivate retailers to solidify their commitment to Oboz, and ultimately, maximize sales.”
Mason is a Coloradan and is a graduate of Western State College in Gunnison, with a B.A. in Business Administration.
Mason can be congratulated at email@example.com or 303. 885. 4944.
Oboz (www.obozfootwear.com) creates ‘True to the Trail™’ outdoor footwear inspired by the wild environs spanning the region near the company’s Bozeman, Montana home. ‘The Oboz’ is a place for exploration, play and work, as well as a state of mind that has deep respect for the area’s rich natural heritage. Oboz shoes—which debuted in stores in 2008—are designed to have meaningful innovation, steadfast performance and recognizable quality. Oboz plants a tree for every pair of shoes it sells through Trees for the Future (www.treesforthefuture.org) an international organization that improves livelihoods in developing countries through beneficial tree planting.