Northside announces partnership with Verde PR & Consulting

Verde selected to help increase brand exposure within the outdoor and active-lifestyle industries

MARYSVILLE, Wash. (May 17, 2012)Northside, a leader in comfortable, durable and affordable outdoor and lifestyle footwear, today announces the selection of Verde PR & Consulting as its agency of record. The partnership will bring additional exposure to Northside within the outdoor and active-lifestyle arenas for their four footwear categories: Trail, Sport, Polar and Lifestyle.

“We are really looking forward to working with Verde PR as we head into Outdoor Retailer Summer Market,” said Jack Wolfin, president of Triple T Trading. “Their depth of experience in outdoor and lifestyle industries is exactly what we were looking for in a PR partner.” 

The Northside brand, now 12 years old, represents quality, rugged, reliable and affordable footwear available in contemporary styles for all members of the family. Northside’s lighthearted, down to earth branding stems from the company’s core values, one of which identifies the importance of lasting experiences that result from families enjoying the outdoors together. The company realizes that people who wear Northside shoes are looking for a reliable, affordable footwear option for outdoor fun.

“A lot of us struggle with that balance of getting outside with our families to do the things we love, without breaking the bank on clothing and footwear,” said Kristin Carpenter-Ogden, founder and president of Verde PR. “We’re excited to be working with a company like Northside that offers great outdoor footwear that parents and families can stand behind.”

Verde PR was founded in the active lifestyle, outdoors, travel, and sustainable-products markets and celebrates its 10-year anniversary this year. Verde PR offices are located in the mountain sport hotbeds of Durango, Boulder, Colo., and Jackson, Wyo.

Northside shoes are available at more than 500 retailers and major online stores nationwide including Sportsmans Warehouse, Fred Meyer, Super Shoes, Scheels, and others. Northside shoes typically retail from $29 to $69.


About Verde PR & Consulting

With offices in Durango and Boulder, Colo. and Jackson, Wyo., Verde PR & Consulting is a full-service traditional and digital public relations, marketing, branding, and consulting agency, with an emphasis in sustainability. Verde’s clients are rooted in the outdoor, bike, and snowsports industries, as well as the health and wellness and Lifestyles of Health and Sustainability (LOHAS) markets. For more, visit:

About Northside

Northside by Triple T Trading is a quality footwear brand for all-seasons, available in contemporary styles. Offering a range of styles from winter boots and trail shoes to sandals and flip-flops, Northside shoes are rugged, reliable and affordable for families who want to enjoy the outdoors together. Triple T Trading, the parent company for the Northside brand was founded in 1985 with the goal to design, manufacture and sell well-made affordable footwear. Northside by Triple T Trading is headquartered in Marysville, Wash. For more information, please visit