Moving Comfort Stays Ahead of the Curve With Spring 2015 Bra Collection

Author:
Updated:
Original:

Seattle, Wash. – July 23, 2014Moving Comfort, the industry leader in bras for active women, debuts their first ever category-specific collection for Spring 2015. With the entire team now focused on bras, each and every style has been refreshed for the spring season with Hot Shot leading the way with a new look and features.

Image placeholder title

“We are thrilled to introduce our first collection exclusively dedicated to bras,” says Anne Cavassa, Vice-President Global Apparel. “Take one look at our imagery this season and you will see that we are embarking on something distinctively different from the past or anything else that is happening in the active space.”

For spring, gorgeous, soft, sun-faded hues define the color palette, while sophisticated patterns play an important role— adding texture and dimension with both exotic prints and classic stripes. The centerpiece of the latest collection is the all-new Hot Shot. Moving Comfort looked to the wide-strap styling and fashion crops seen in both ready-to-wear and swim collections when designing Hot Shot, a bold and marked departure from the thin yoga straps ubiquitous in the active market.

Image placeholder title

Hot Shot features a modern, minimal, open ladder back that effortlessly molds around the body for flexible comfort. The innovative DriLayer® Adapt straps self adjust for a personalized, hardware-free fit with every wear.

 Additional features include:
· Removable cups that offer shape and modesty options
· Soft, fabric-covered bottom band that stretches for flexible movement
· Minimal back coverage allowing for maximum range of motion
· Encapsulation and compression support
· Sizes: XS – XL
· Colors: Lotus Emboss/Black, Celery Emboss/Black, Chambray Emboss/Black, Black
· $42 MSRP

Hot Shot is a key directional style to Moving Comfort’s Secure Collection that launched Spring 2014, featuring bras that are beautifully uncomplicated, yet performance ready, for women who crave comfort above all else. Crafted with state-of-the-art fabric technologies, they mold to—and move with—the body so intuitively, women may forget they’re even wearing one.

“Moving Comfort is the only active bra brand that has a deep understanding of a woman’s body in motion,” says Cavassa. “Our designers are truly masters of their craft—skilled in pattern cutting, grading, and fit. Our dominance in the active bra market attests to the fact that when women discover what movement feels like in our bras, they come back to us time and time again.”

About Moving Comfort
Moving Comfort seeks to inspire every active woman to move with confidence by crafting bras that ensure that no matter what she does, her curves move seamless with her. Since 1977, every stitch has been sewn to fulfill her unique need for support. Headquartered in Seattle, Washington, Moving Comfort is a division of Brooks Sports, Inc. Visit movingcomfort.com for more information, and follow all brand updates on Twitter (@movingcomfort) and Facebook (facebook.com/movingcomfort).

Related

Image placeholder title

Moving Comfort Takes Sports Bras Beyond 
High, Medium, Low Impact for Spring 2014

Seattle, Wash. – July 23, 2013 – Moving Comfort, industry leader in sports bras and women’s fitness apparel, is breaking from the industry standard and changing the way we talk about sports bras. Taking the conversation beyond the traditional high, medium, and low impact ...read more

Image placeholder title

Moving Comfort Puts it in Reverse for Spring 2014 with the new Switch It Up Collection

Seattle, Wash. – July 16, 2013 – Moving Comfort, industry leader in sports bras and women’s fitness apparel, is set to unveil their new Spring 2014 Switch It Up apparel collection at the upcoming Outdoor Retailer Show in Salt Lake City. Each piece in the collection offers two ...read more

Image placeholder title

Moving Comfort Pushes the Boundaries of Performance and Fashion with Fall/Winter 2014 Apparel Collection

Seattle, Wash. – January 14, 2014 – Moving Comfort, industry leader in sports bras and women’s fitness apparel, is set to unveil their Fall/Winter 2014 apparel collection at the upcoming Outdoor Retailer Show in Salt Lake City. The latest performance apparel collection ...read more

Image placeholder title

Moving Comfort Brings Beautiful Sophistication to Sports Bras with the Introduction of FineForm for Fall/Winter 2014

Seattle, Wash. – January 9, 2014 – Moving Comfort, industry leader in sports bras and women’s fitness apparel, considers sports bras to be the most personal and essential piece of gear for active women. The brand takes sports bra design very seriously as reflected by their ...read more

Bogslogo

Bogs Footwear Steps Into Sandal Market With Spring 2015 Collection

PORTLAND, OR – July 29, 2014 – Bogs Footwear, debuts the brand’s first ever sandal collection for spring 2015 on display at this month’s Summer Market Outdoor Retailer show in Salt Lake City, August 5-9, 2014 (booth 123). In addition to a range of sandals, Bogs will also ...read more

Image placeholder title

Icebreaker extends GT Collection with new ultra-lightweight styles

Wellington, New Zealand (July 2013) – Icebreaker has extended its GT technical sports collection to include innovative new ultra-lightweight styles - ideal for running, hiking and biking in warmer weather. Debuting this season are two styles of men’s and women’s tops made from ...read more

Dynama_Pant

Mountain Hardwear Debuts Spring '15 Women's Apparel Collections With a Focus on Fit and Versatility

Mountain Hardwear Debuts Spring ‘15 Women’s Apparel Collections With a Focus on Fit and Versatility Dynama and Mighty Activa programs take ladies from the crag to the coffee shop Richmond, Calif. (July 28, 2014) – Mountain Hardwear, creator of performance apparel and equipment ...read more

DARE_2B_LOGO.eps

New Women’s Fast & Light Apparel From Dare 2b for Spring 2015

Dare 2b, one of the U.K.’s hottest young active apparel brands, has developed it’s most technical range yet, with new technologies and fabrics to enhance performance and fit, and new color stories to enhance style. Steeped in outdoor history, Dare 2b expands their U.S. offering ...read more

Timbuk2 Introduces the Flex Collection for Spring 2015

SAN FRANCISCO (August 7, 2014) - Timbuk2, the original San Francisco gear company for urban adventures near and far, is bolstering its women’s line with the new Flex Collection for Spring 2015, introducing a backpack, duffel and tote bag geared towards active women. Featuring ...read more