Moving Comfort Puts it in Reverse for Spring 2014 with the new Switch It Up Collection

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Seattle, Wash. – July 16, 2013Moving Comfort, industry leader in sports bras and women’s fitness apparel, is set to unveil their new Spring 2014 Switch It Up apparel collection at the upcoming Outdoor Retailer Show in Salt Lake City. Each piece in the collection offers two looks in one—a solid that reverses to a seasonal print. Rather than bonding two fabrics together, Moving Comfort sourced a single, two-sided fabric to deliver two looks without unwanted weight or bulk.

“Women are looking for variety and versatility in their workout apparel as well as higher quality performance products that feature a touch of pizzazz,” says Heather Cvitkovic, Senior Product Line Manager, Moving Comfort. “Switch It Up offers her value, spontaneity, and the ability to literally switch it up depending on her mood.”

Inspired by the vibrancy of color runs and the pigment that is thrown on runners along the course, the energetic color palette of the Switch It Up collection features saturated solids and vivid prints. Look for solid bright pink, brilliant blue, and mottled grey and black. Prints include a stylized rainbow, a fluid swirl, and a distressed splash pattern. Moving Comfort’s exclusive, moisture-wicking DriLayer® base fabric, utilized in the Switch It Up collection, has a slight sheen, taking cues from current ready-to-wear trends. DriLayer® Lace, a flyweight mesh embedded with sustainable, bamboo-derived charcoal, is strategically inserted on the Switch It Up Hoodie and Dress. This high performance, open mesh provides odor control and moisture management while reducing weight, enhancing breathability, and offering textural interest.

Switch It Up Collection Highlights:

Switch It Up Hoodie
Proud to be a flip-flopper, this lightweight full-zip is comfortable for lounging or sweating it up.
• Reversible from a print to a solid
• Full-zip with zipper garage
• DriLayer® Lace insets for breathability
• Convertible drawcord at hood
• Kangaroo-style pockets on solid side
• Thumb loops
• 50 UPF
• Colors: Pixie Swirl/Pixie, Rainbow/Stardust, Black Splash/Black
• XS-XL
• MSRP: $88

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Switch It Up Capri
Our lightest-weight capri is versatile enough for any workout, and thanks to its reversibility, any mood.
• Chafe-free, flatlock seams
• Wide Powermesh waistband slims and stays put
• Hidden pocket in waistband
• Ruched at side hem
• 18” inseam
• Form-fitted, mid-rise
• Colors: Rainbow/Cosmic, Black Splash/Black
• XS-XL
• MSRP: $68

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Switch It Up Dress
Run around town—or the globe— in a reversible dress that packs two personalities.
• Reversible from a print to a solid
• A-Line silhouette with flutter hem
• DriLayer® Lace insets for breathability
• 50 UPF
• Colors: Pixie Swirl/Pixie, Black Splash/Black
• XS-XL
• MSRP: $62

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About Moving Comfort
Moving Comfort adds a lift to every woman’s workout with sports bras and fitness apparel that deliver performance and style wherever life takes her. Established in 1977 with the first women’s-specific running short, Moving Comfort nurtures the belief that A Fit Woman is a Powerful Woman®. The company is headquartered in Seattle, Washington and is a division of Brooks Sports, Inc. Visit www.movingcomfort.com for more information, and follow all brand updates on Twitter (@movingcomfort) and Facebook (www.facebook.com/movingcomfort).

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