Mountain Hardwear Parking Lot Sale Benefits Conservation Alliance

Mountain Hardwear raised funds for The Conservation Alliance at its parking lot sale in June, helping the organization in its ongoing efforts to protect wildlands.
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Bend, Ore., July 6, 2007 – Mountain Hardwear raised $3,380 for The Conservation Alliance at its parking lot sale in June. The company gave a 10 percent discount to any customer that made a $10 donation to The Conservation Alliance. The contribution will help the organization in its ongoing efforts to protect wild places where outdoor customers recreate.

The June event was the third time Mountain Hardwear integrated a fundraising promotion into the sale. In total, the three events have raised nearly $10,000 for The Conservation Alliance.

“We are grateful for both the funding and the exposure this promotion generates for The Conservation Alliance,” said John Sterling, Executive Director of the Alliance. “Our conservation efforts are made stronger by the above-and-beyond efforts of members like Mountain Hardwear.”

Customer enthusiasm for the fundraising opportunity has increased over the course of the three sale events.

“Like us, our customers value the work of The Conservation Alliance,” said Mountain Hardwear's Paige Boucher. “We're pleased that we can add some depth to their shopping experience.”

Mountain Hardwear is a long-time Conservation Alliance member with a strong commitment to conservation. In addition to contributing annual dues the Alliance's grant fund, the company has helped promote environmental causes important to them. Mountain Hardwear regularly features information about conservation efforts in catalogs, and encourages employees to be active in these campaigns.

“Mountain Hardwear's added support comes at an important time for The Conservation Alliance,” added Sterling. “We have some great opportunities to protect our wildlands and rivers, and every extra donation enables us to better seize those opportunities.”

About the Conservation Alliance:
The Conservation Alliance is an organization of outdoor businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas.

Membership in the Alliance is open to companies representing all aspects of the outdoor industry, including manufacturers, retailers, publishers, mills and sales representatives. The result is a diverse group of businesses whose livelihood depends on protecting our natural environment.

Since its inception in 1989, the Alliance has contributed more than $5.6 million to grassroots environmental groups. Alliance funding has helped save over 38 million acres of wildlands; 26 dams have either been stopped or removed; and the group helped preserve access to more than 16,000 miles of waterways and several climbing areas.

For complete information on the Conservation Alliance, see www.conservationalliance.com.

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