Mountain Hardwear Warehouse Sale Benefits The Conservation Alliance

Company raises $5,140 for efforts to protect threatened wild places
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Bend, Ore., December 10, 2007, 2007 – Mountain Hardwear raised $5,140 for The Conservation Alliance at its Fall 2007 warehouse sale. The company gave a 10 percent discount and a t-shirt to any customer that made a $20 donation to The Conservation Alliance. The contribution will help the organization in its ongoing efforts to protect wild places where outdoor customers recreate.

The November event was the fourth time Mountain Hardwear has integrated a fundraising promotion into the sale. In total, the three events have raised more than $15,000 for The Conservation Alliance.

“Once again, Mountain Hardwear has found a creative way to support our efforts,” said John Sterling, Executive Director of the Alliance. “By including The Conservation Alliance in the company's Factory Sale, Mountain Hardwear has not only raised much-needed funds, but also provided valuable visibility for our efforts to protect North America's last wild places.”

James Bottoms, Mountain Hardwear's Director of Operations, conceived the fundraising idea in 2006, and colleague Taylor Shoop developed the t-shirt concept.

“We are excited to support The Conservation Alliance through our Factory Sale,” said Bottoms. “It reminds us and our customers that there is more to our business than product.”

Mountain Hardwear is a long-time Conservation Alliance member with a strong commitment to conservation. The company supports the Alliance through its Gives Back program (http://www.mountainhardwear.com/GivesBack.aspx). In addition to contributing annual dues the Alliance's grant fund, the company has helped promote environmental causes important to them. Mountain Hardwear regularly features information about conservation efforts in catalogs, and encourages employees to be active in these campaigns.

“Mountain Hardwear's added support comes at an important time for The Conservation Alliance,” added Sterling. “We have some great opportunities to protect our wildlands and rivers, and every extra donation enables us to better seize those opportunities.”

About the Conservation Alliance:
The Conservation Alliance is an organization of outdoor businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas.

Membership in the Alliance is open to companies representing all aspects of the outdoor industry, including manufacturers, retailers, publishers, mills and sales representatives. The result is a diverse group of businesses whose livelihood depends on protecting our natural environment.

Since its inception in 1989, the Alliance has contributed more than $6 million to grassroots environmental groups. Alliance funding has helped save over 38 million acres of wildlands; 26 dams have either been stopped or removed; and the group helped preserve access to more than 16,000 miles of waterways and several climbing areas.

For complete information on the Conservation Alliance, see www.conservationalliance.com.

John Sterling
541-389-2424
john@conservationalliance.com

Kristin Carpenter
970-259-3555
kco@verdepr.com

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