LAKE WÃNAKA, New Zealand (April 23, 2020)—Mons Royale, New Zealand-based merino apparel company, this week launched its Support Your Local Retailer initiative to provide additional funding to its retail partners in light of the negative economic effects COVID-19. Customers can dedicate 25% of their purchases online at monsroyale.com, including from the Mons Royale merino-based Spring/Summer 2020 collection, to a local Mons Royale retailer of their choice through May 15, 2020.

“Over the last 10 years, specialty retail has been an integral part of the Mons story,” said Mons Royale Founder Hamish Acland. “They've backed us, made us part of mountain town lifestyles around the world and helped Mons Royale become the brand we are. Today, we've got their back. Those same retailers are facing their biggest challenge yet. They are the lifeblood of mountain town lifestyles, and without them, our lives in the mountains would be vastly different.”

Roughly 120 North American and 800 global retailers carry Mons Royale. With unemployment numbers rising daily, stay-at-home orders, closures and cancellations, every retailer is facing unprecedented and devastating consequences.

Consumers have the option to support their local Mons Royale retailer at checkout on monsroyale.com. Mons Royale will give the retailer 25% of the total value of the sale, excluding freight. After May 15, all sales tagged to a retailer will be totaled and Mons Royale will give the proceeds to the retailer as a credit on their account, which can be used against current and future orders.

All online sales, including purchases from the new Mons Royale Spring Summer 2020 Mountain Bike collection, are included in the Support Your Local Retailer initiative. The high-performance merino wool-based mountain bike apparel line includes men’s and women’s full kits suited for booth enduro and freeride mountain biking. Each piece celebrates “the natural ride” by bringing merino’s legendary moisture management, temperature regulation and odor control to mountain bike apparel.

“From hard-tails to full-suspension, aluminum frames to carbon, 26-inch wheels to 29ers, tubeless tires and Bluetooth shifting – the world of mountain biking is constantly being revolutionized,” continued Mons Royale founder Hamish Acland. “Mons Royale is adding to the momentum. Our revolution comes in the form of apparel, specifically merino MTB jerseys. With merino wool, the further you go, the better it gets. We design bike apparel that harnesses the performance benefits of merino wool to meet your needs, and always with Mons style. Our bike line packs a punch in all ways—from its performance to its fabrics to its styling. ”

The line includes bike jerseys, durable outer shorts, comfortable liners, wind stoppers and socks and features revolutionary new fabrics Merino Shift ™ and Merino Air-Con ™. Merino Air-Con is a go-to all-mountain lightweight and highly breathable bike jersey fabric with a nylon core for any condition. Exclusive to Mons Royale, Merino Shift ™ is designed for high output activity, built to shift moisture from the skin quickly and dry even faster—the blend is wrapped around a nylon filament for increased strength and durability.

“As our first season in North America, we hope everyone enjoys the new line as we support our cycling partners during this challenging time,” said Creative Director Hannah Acland. “Every time we create a new line, we look to find the perfect balance between performance and aesthetic. We want to bring energy to athletic apparel—we are inspired by risk taking and the tension between flow and energy—and our bike line is no exception. These are sustainable staple pieces that can take you through the shoulder season, and we’re so happy to share them with North America.”

Check out the news Mons Royale line at us.monsroyale.com and #SupportYourLocalRetailer.

@monsroyale

#SupportYourLocalRetailer

About Mons Royale

Founded in 2009 in Wanaka, New Zealand, Mons Royale creates versatile merino clothing designed to deliver both technical performance and style. As a natural product with an energetic, differentiated brand and aesthetic, Mons’ formula of technical performance and design-led style resonates strongly with outdoor and action sports lovers. Mons Royale designs for riders’ lifestyles. For more information about Mons Royale, visit www.monsroyale.com.

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