Seattle (June 28, 2018) – KAVU (kavu.com) has been making iconic outdoor clothing for 25 years and the new summer 2019 line, announced today, celebrates that quarter-century milestone with the brand’s hallmark: seasonless fun and apparel that is equal parts conversation starter and adventure wear.
“We’ve been doing this for 25 years?” asks Barry Barr, founder and CEO of KAVU. “I don’t know what everyone else has been doing, but I’ve been having a great time. Doesn’t feel like work, really.”
Based in the Ballard neighborhood of Seattle, KAVU started in 1993 when Barr poured the savings he’d earned from a commercial fishing venture in Alaska into manufacturing the Strapcap – an on-water essential that rose to prominence for its gale-resistant fastening and signature webbing. KAVU still proudly makes the Strapcap, and all their core hats, at the same factory in Seattle as when they started.
“From our humble beginnings selling a single hat out of the back of my car,” said Barr, “we have been expanding our line at an honest clip, creating a deep bench of apparel and gear that speaks to consumers aspiring to be young and fun – in the wingsuit, deep water solo, Class V rapids kind of way. And this year’s line continues to build on that spirit.”
Across all categories of KAVU’s expansive line of shirts, shorts, dresses, pants, jumpsuits and backpacks, consumers will see the brand’s signature prints get an update – “prickle perfect” showcases cartoon cacti, “explore” has a camping theme and “oddities” features a sasquatch spotting.
Standout entrants new to the summer 2019 menswear line are The Jam ($50), a short sleeve, cotton button-up that’s as loud as it is fun, complete with an inflatable pool float print; the Turducken ($65), a classic single-pocket, plaid button-up that wicks moisture, stretches and protects from UV; and the Wahoo Rapids ($60), a pair of quick-dry, 2-way stretch shorts perfect for summer beach sojourns.
New additions to KAVU’s women’s line include the San Blas ($80), quick-dry, stretchy overalls with prints of succulents and cacti or sasquatch and other oddities; the Rusanti ($70), a lightweight, striped rayon romper; and the Patcho ($60), a pair of cotton shorts with a half elastic waist and built in webbing belt.
The popular Rope Bag line will also see a significant expansion with mini versions and a wide variety of new prints.
“We are excited about the new line,” said Barr. “Our PR guy tells us we shouldn’t say excited, but that’s kind of what KAVU’s all about – doing it our own way and making it work with a certain level of stoke.”
KAVU is one of the few outdoor apparel brands still owned and operated by the founder.
The summer 2019 line will be on display at Summer Outdoor Retailer in Denver, Colorado (Booth #44081) from July 23-26 and available to purchase at retailers nationwide March 1, 2019.
Founded in the Ballard neighborhood of Seattle, KAVU has been committed to creating clothing and accessories for people to live life to the fullest since it delivered its first hat in 1993. KAVU derives its name from an aviation acronym, “Klear Above Visibility Unlimited,” which is a guiding principle in how the company does business. Learn more at www.kavu.com.