Fisher + Baker Sees 250% Expansion of National Retail Base, Hires Two - SNEWS

Fisher + Baker Sees 250% Expansion of National Retail Base, Hires Two

The Minnesota brand added 23 premium menswear retailers this year

MINNEAPOLIS (October 16, 2018) Fisher + Baker has more than doubled the amount of retailers carrying its versatile line of premium menswear in 2018, as well as expanded its staff in marketing and product management.

“We’ve stayed true to our principles – that menswear should be responsive to urban and outdoor environments and of the highest quality possible – and retailers across the premium and luxury spectrum have responded,” said Mike Arbeiter, CEO and president of Fisher + Baker. “As a result we are staffing up and getting ready for further growth. It’s a busy time.”

Alex Stodola, Marketing Coordinator at Fisher + Baker.

Alex Stodola, Marketing Coordinator at Fisher + Baker.

Alexa Stodola, a graduate of the University of Minnesota – Carlson School of Business, joins the Fisher + Baker team as the marketing coordinator. Originally from Appleton, Wisconsin, she will be responsible for brand strategy, digital marketing and coordinating events and product launches.

The second hire, Maggie Maloy, will take the reigns as product coordinator responsible for managing the supply chain and purchase orders. Maloy hails from Hopkinton, New Hampshire, and recently graduated from Hobart William Smith Colleges.

“Alexa and Maggie both bring a lot to the table and we look forward to seeing their contribution to our continued growth as a brand,” said Arbeiter.

Maggie Maloy, Production Coordinator at Fisher + Baker. 

Maggie Maloy, Production Coordinator at Fisher + Baker. 

Fisher + Baker was founded by designer and craftsman Greg Horvitz, and named after two of his maker passions. With its growing collection of premium shirts, jackets and outerwear, Fisher + Baker excels as a crossover of stylish menswear and outdoor lifestyle apparel.

Retailers added to Fisher + Baker’s distribution base in 2018 include: Andrew Davis (Indiana), R. Coffee Clothiers (Virginia), Boyne County Sports (Michigan), Mobley & Sons (Alabama), Valburna (Colorado), S. Graf Limited (California) among others.

Upcoming trade shows for Fisher + Baker include Project NYC, January 20-22, 2019, and Outdoor Retailer, January 30 – February 1, 2019.


About Fisher + Baker

Based in Minneapolis, Fisher + Baker designs functional menswear to outfit the everyday. Combining the most technically advanced outdoor fabrics with a nuanced appreciation for timeless style, Fisher + Baker makes clothes that speak to the multidimensional man – someone who demands fit and function regardless of the adventure, whether downtown or up in the country. Available at select better menswear and outdoor retailers across the U.S. and locations in Japan. Visit their website or follow them on Instagram @FisherandBaker for more information. 



Fisher + Baker Hires Industry Veterans for East Coast Sales Representation

MINNEAPOLIS (May 14, 2018) – Fisher + Baker, a premium menswear brand designing clothes with timeless style and outdoor sensibility, has signed Jon and Tiffany Kalupa of the Avalon Group as its East Coast sales representation. “Jon and Tiffany are coming on board just as we more


Fisher + Baker Sets the Bar for Functional Menswear with New Summer ’19 Collection

MINNEAPOLIS (June 28, 2018) – Fisher + Baker, a functional menswear brand combining timeless style and technical performance, will roll out its new spring/summer 2019 collection on June 1. “Our fifth and largest collection is a good barometer of the progress our team has made as more

Jessica Rush

Fisher + Baker bolsters national retail strategy with new hire

MINNEAPOLIS, MINN. - March 9, 2018  Fisher + Baker, a boutique menswear brand crafting clothes with timeless style and outdoor sensibility, has hired Jessica Rush as senior account executive. In the newly created role, Rush will help hone the national retail sales strategy for more

Fisher + Baker Kids

‘Here’s looking at you, kid’ – Fisher + Baker’s baby goats to steal the show at Outdoor Retailer

MINNEAPOLIS – December 22, 2017  Fisher + Baker, a premium menswear brand crafting stylish outerwear with an everyday aesthetic, will launch additions to its autumn-winter line with the help of two offensively cute farm animals. Fisher and Baker – two “kids” with the requisite more

9-4 Hempstead Shirt copy

Fisher + Baker brings ‘remarkable’ retailer-friendly apparel to US market with Pale Morning Media PR support

MINNEAPOLIS (November 7, 2017) — Fisher + Baker, a growing menswear brand dedicated to timeless style and technically advanced fabrics, has partnered with Pale Morning Media public relations to support their US launch. Founded by designer and craftsman Greg Horvitz, and named more

James Samuel named president of Canaima Outdoors

BOULDER, Colo. (April 18, 2018) — Canaima Outdoors, the umbrella company for Boulder-based brands Treepod – Hanging Habitats and Slackline Industries, has appointed James Samuel as president, effective immediately. Reporting directly to CEO and founder Ricardo Bottome, Samuel more

KAVU Circle 300DPI

KAVU Pushes International Growth Plans with New Hires in Finance and Sales

Seattle (May 17, 2018) – KAVU, makers of true outdoor wear, welcomes Steve Skidmore and Jeremy Goodman to its global executive team, as chief finance director and international sales director respectively, effective immediately. Skidmore will be responsible for guiding the more

DownTek Announces Brand Partnership with Fisher + Baker

DownTek™, the revolutionary hydrophobic and quick-drying down technology, today announced a new key partnership withFisher + Baker, a Minnesota-based men’s functional lifestyle clothing brand that made its debut to the outdoor industry at the 2017 Outdoor Retailer Winter Market. more

SOG 2013 Logo copy

SOG appoints Fisher as new Vice President of Sales

LYNNWOOD, WASH. - January 20, 2018  SOG® Specialty Knives and Tools has named Chas Fisher as their new Vice President of Sales. With nearly 30 years of experience in the outdoor industry, Fisher joins SOG just as the company readies to shine the spotlight on its new product line more