James Samuel named president of Canaima Outdoors

A 23-year veteran of the outdoor industry with a proven leadership record

BOULDER, Colo. (April 18, 2018) — Canaima Outdoors, the umbrella company for Boulder-based brands Treepod – Hanging Habitats and Slackline Industries, has appointed James Samuel as president, effective immediately. Reporting directly to CEO and founder Ricardo Bottome, Samuel will be responsible for overseeing all aspects of operations, marketing and sales.


“In just the last five months we have signed a number of important retail accounts for the TreePod Cabana and Lounger – Academy Sports, Scheels and REI, as well as international distributors in Australia, New Zealand and Korea,” said Bottome. “And we are now close to signing retailers in Canada, Germany, the UK and Costa Rica. We have a product with enormous international sales potential across multiple channels and we needed to bring someone on board who could harness that energy.”

Samuel, 55, is a 23-year veteran of the outdoor industry with extensive experience in international sales and management. Before coming to Canaima, Samuel served as the general manager and vice president of sales at Hincapie Sportswear in Boulder, Colorado, where his focus was on company-wide systems improvement and implementing new sales management strategies. Samuel’s distinguished career has also included senior positions at outdoor brands such as Cloudveil, Sugoi, Sierra Designs and Schwinn.

“James brings a proven track record of boosting revenues, streamlining work flow and creating collaborative team environments,” said Bottome. “I’m confident he will make a great contribution to our strategic objectives and international growth.”

The new TreePod Cabana and Lounger launched to consumers in January 2018 after an overwhelmingly positive response on Kickstarter. The company started the crowd-funding campaign with a modest goal of $20,000 and ended up with more than $400,000 and 3,000 pre-orders from all over the world. Canaima Outdoors recently raised a further $100,000 using Kickfurther.com to help fund inventory demand during the busy spring and summer months.


About TreePod – Hanging Habitats

TreePod – Hanging Habitats is the Colorado company creating portable and stylish hang-out spaces designed for easy living, inside or out. The Pods offer a perfect space to relax while suspended off the ground – a unique blend of a hammock, chair and tent. The original TreePod, an instant treehouse geared toward kids, launched via a successful Kickstarter in 2015. TreePod has since evolved to offer additional sophisticated designs for use outdoors as well as in the home, with a variety of models to accommodate all ages. For more information, visit www.mytreepod.com or @MyTreePod on Facebook and Instagram.

About Slackline Industries

Slackline Industries is the premier brand in slacklining, providing a range of high-quality products to support the entire spectrum of slackline styles and users. SI is dedicated to leading the industry through event promotion, setting international competition standards and pursuing product innovations that focus on performance, safety, education and environmentally responsible etiquette. Their headquarters is now located at 5277 Manhattan Circle, Suite 200, Boulder, CO 80303. Visit their website at www.slacklineindustries.com.


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